SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Interviewing actual prospects, customers, partners, and sales reps to validate your research. Conducting a competitive keyword gap analysis. What Is SEO Share of Voice? SEMrush makes this easy).

SEO 96

SEO SERP Domain Analysis 96

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media is likely a big part of the digital marketing strategy of any brand.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

APRIL 25, 2019

Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Include content submitted by real customers — and make note of that on the image.

Amazon 98

Amazon Paid Content Marketing & Strategy Marketing Strategy 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. What is PPC?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

SmartBug Media

OCTOBER 12, 2020

Are there potential customers that you haven’t sold to? What that means is that we work for our clients to drive new web traffic (we call this “reach”) to our clients’ websites, and then convert this web traffic into marketing qualified leads (and then encourage them further down the customer lifecycle ). Contextual Marketing.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Strategic-IC

JUNE 25, 2019

Intent platforms such as Nexus can help you uncover which accounts are actively in-market for your solutions; not only will you have insight into the keywords your prospects are consuming content around, but you will also be able to uncover accounts that are trending upwards in terms of intent. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. WHY IS IT NOT HAPPENING? It’s a ranking issue. so you can provide the best content.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Do keyword research to define your clusters. Enter keyword research. Click To Tweet.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Top Your Competitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. What is it? Button Optimizer. What is it? Paid Search Tools. What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. To create your buyer personas, start by interviewing a handful of current customers.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Get more leads, users and even customers. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. With over 3.5 Picture Credit: WordStream. Their content has to be engaging. Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. The Conversion Rate Optimization (CRO) Test.

Landing Pages 99

Landing Pages Lead Scoring Lead Ranking Content 99

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. Rather than recommending mostly news and recently published content, Google says that Discover pulls in a mix of news and evergreen content, such as photos, videos, recipes, and how-tos. Think again. sites' Google-based traffic.

Google 74

Google Paid Search Agency Mobile Marketing Marketing & Strategy 74

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Hot Leads make it possible! How to Generate Leads?

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

OCTOBER 6, 2021

Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page. Typically, this involves getting your content featured on sources of increasing authority, from local news sites and forums to major national publishers.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. However, local SEO can optimise all the locations that your business has to attract leads and customers in that location. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. Blogs, SERP, social media, and newsletters people sign up for are common examples of this.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. Add your favorites and discover new publishers by searching your industry, skills, or -- you guessed it -- trending topics. source: Moz ). In 2017, 50.3%

Statistics 100

Statistics Google Click Rate Adwords 100

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67