SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. However, growth-minded organizations are realizing the untapped potential of these strategies, harnessed through the power of automation. Automation platforms like Tray.io

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year. What Is Upselling and Cross-Selling? website visits to specific pages).

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 122

Top of Funnel Planning Product Ad Frequency 122

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. This leaves many marketing organizations scratching their heads, wondering what solutions are available. New marketing analytics tools for a new era.

Analytics 99

Analytics Allocation Product Work Management 99

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Are there certain products or services they need? Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads.

Lead Scoring 87

Lead Scoring Lead Ranking Paid Search Agency Work Management 87

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities.

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization.

Design 222

Design Terms and Conditions Work Management Customer Satisfaction 222

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. As customers use the product in more advanced ways, you can expand their usage to ensure they get as many benefits from it as possible.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. But first, they want to test potential solutions, so they schedule product demos. When sales knows what marketing is doing, and vice versa, efforts organically become more aligned. The size of deals. Retention rates.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Seismic

JULY 15, 2019

Maximizing collaboration between lenders and treasury management and “treating all products and services as equals in pursuit of overall relationship profitability and deposits as a funding source” is imperative for commercial banks’ success in 2019. ” Only 27% of respondents answered in the top tier of 76-100%.

Cross-Selling 49

Cross-Selling Webinar Metrics Training CRM 49

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Question : Why don’t organizations map their processes?

Process 230

Process Optimization Work Management Marketing Management 230

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. Product teams understand what problems to solve and in what context. And it also can help your teams (marketing as well!)

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Spiralytics

APRIL 25, 2024

The process involves several key steps: Segmentation: CRM data can segment customers for more targeted communication strategies based on various criteria like Industry company size product usage patterns engagement history, etc. This can drive continuous product improvement. Here are some of the examples to get started.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Sales teams may not be aware of new products or promotions, and marketing teams may not have insights into specific customer needs or preferences.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Marketing Insider Group

MAY 11, 2021

Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. This is useful for upselling and cross-selling to current customers.

Lead Ranking 341

Lead Ranking Analytics Marketing AI Marketing Budget 341

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.”

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Tony Zambito

JANUARY 11, 2022

As a former head of strategy and sales, I knew that the old way of sales and product management/marketing thinking was not working. Usually, they come from people in organizations who are selling their wares. A task, today, akin to crossing the Atlantic Ocean in a large sailboat. And it has not been the same ever since.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? How does lead scoring work?

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Sword and the Script | B2B

MAY 28, 2024

The idea was to put some big thinking behind cross-selling and upselling our product to existing customers. That mades sense because the cost of sales on an expansion deal ought to be lower than new customers, which means better margins. It’s among the most commonly used metrics appearing on marketing leadership dashboards.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Heinz Marketing

MAY 20, 2022

There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Product Marketing. Product Design. Customer Marketing. Customer Success.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90