Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. This puts many marketers in the unique position of being social evangelists and driving change in the organizations they work for. While Web 2.0

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.” CONTACT INFORMATION. Media Contact.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

Product & Customer Momentum. Sherman has more than 20 years of experience in executive management, sales, marketing and technical roles with both established Fortune 100 companies as well as startup organizations. Ira Snyder joined the Versium team as vice president of engineering. About Versium. Media Contact.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. This disconnect challenge is made more complicated when every organization, region, team or business unit is doing their own thing in how they go to market.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 111

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. Invest in digital and social selling training to upskill your teams!” Trish Bertuzzi. Jon Miller.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. That is, core solution-selling and account-management skills still matter. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. That is, core solution-selling and account-management skills still matter. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48