Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Let me share with you some examples of how “must keep” accounts were protected and how “must grow” accounts were expanded by aligning sales, marketing, and customer success teams. For example… 1.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

SendX

DECEMBER 28, 2020

However, some digital marketers use either of them to generate B2B leads. What differentiates both? It becomes a lead and you use your automated email marketing to follow up with the potential customer until he/she purchases your product or service. This makes it difficult for some people to see the difference in them.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

DiscoverOrg

JANUARY 29, 2019

Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Differentiate your offering from your competition. Here’s why. We don’t need another.”

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Shifting your focus to offering value and solutions is the way forward. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Outgrow

FEBRUARY 12, 2023

What differentiates one brand from another is its strategy and the way they promote itself. Let’s consider some examples to understand this. Another example that takes pride in providing personalized and innovative experiences is Tesla. In all three examples above, the one common thing is personalization. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

JUNE 28, 2023

In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. A successful GTM strategy needs to be clear and comprehensive enough for others to easily understand its value.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Rev

AUGUST 23, 2023

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Seismic

MAY 10, 2024

By definition, enterprise sales is selling products and or services to large, established companies (enterprises). For reps, this means: Longer sales cycles Larger deal sizes More stakeholders Potentially customized solutions Selling to large organizations has numerous benefits, but it’s arguably more challenging.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Contently

FEBRUARY 2, 2021

When it comes to content marketing, Tsuchida stresses that she’s not directly selling the product. “I’m still selling, but it’s not an ad.” Your narrative needs to be fair, objective, and engaging, and leave the reader with some lasting value that will inform their future buying decisions.”

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Salesforce Marketing Cloud

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. Good customer service is so important that brands can use it as a way to differentiate themselves from the competition.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickZ

OCTOBER 23, 2020

Various leading consultants like Deloitte, McKinsey, PwC, Accenture, Bain and Company, EY, and Boston Consulting Group are working towards identifying the role of artificial intelligence and automation in marketing. Using analytics into lead-generation helps identify leads with the best conversion potential.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. Take Salesforce as a classic B2B example. In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

SmartBug Media

FEBRUARY 17, 2023

Improved customer loyalty: Personalization can help to build customer loyalty by making customers feel valued and appreciated. This can make the customer more likely to make a purchase, and may also increase the average order value. What are some examples of personalization in e-commerce?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Mereo

MAY 18, 2023

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Emotions can rear their heads and lead decisions astray. Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

SalesIntel

APRIL 15, 2024

This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NuSpark Consulting

APRIL 29, 2017

1: Identify Your “High-Value” Clients. Analyzing your data is critical to enable you to determine what makes a high value client. Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one. Successful marketing isn’t about selling, it’s about serving.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. PMI), an industry-leading sales best practices consulting firm, and Dave is the founder of the independent advisory firm ES Research Group, Inc.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. In this blog, I’ll review the value of audience journey mapping. Leading solutions deliver unique capabilities to marketers that assist with this visualization.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Sprout Social

FEBRUARY 24, 2022

Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Showing how you’ve used those skills to create impact will.

Social Media 101

Social Media Template Media Cross-Selling 101

Strategic-IC

AUGUST 3, 2020

So, for example, 87% of marketeers that measure ROI say that ABM outperforms every other marketing investment that they make. Yeah, I think, for me, the real difference between 'traditional marketing' and Account-based Marketing, we no longer talk about leads. MQLs, lead scores. So that's the big differentiator.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

accelerate agency

APRIL 12, 2023

It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. With the sector enjoying rapid growth, there are plenty of opportunities out there. Clarity and detail are key.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. In both scenarios, the value of the content depends on how well it moves the buyer through every stage of her buyer journey.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Remember the Sony Betamax ? Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Navigate the Channel

SEPTEMBER 15, 2023

Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Chatbots powered by AI, for example, provide instant responses to customer queries, improving customer support efficiency. Consumers are drawn to brands that embrace diversity and showcase genuine values.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

accelerate agency

OCTOBER 21, 2020

One which can help you with what is often the tough job of selling your service to prospective customers. How to sell your service. Real life examples in SaaS marketing—and how they did it. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. . Generate industry exposure.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. For example, BDR.ai

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Adobe Experience Cloud Blog

JANUARY 8, 2018

Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. dedicated to the exact needs of my lead. In the sales process , you can quickly gauge when a prospect is absorbing your value propositions or when they need more tangle examples.

Top of Funnel 134

Top of Funnel Paid Search Agency Marketo Webinar Metrics 134

Directive Agency

FEBRUARY 1, 2022

Yep… no more Leads, Contacts and Accounts. One thing that stands out in the above is the need to have four different Opportunity types; Acquisition, Retention/Renewal, Upsell, and Cross-Sell. The primary goal is to be able to differentiate between different types of Opportunities. What Happens to Leads?

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Optinmonster

MARCH 16, 2020

Because smart marketers know the value of email list segmentation. ” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. And yet, 70% of brands fail to use them!

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Sprout Social

MAY 25, 2022

CRMs help businesses assist leads and customers on the path to purchase. This includes answering questions and publishing educational content to nurture leads. The growth of social selling speaks for itself. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads?

Work Management 103

Work Management Marketing Management Paid Search Agency Peer-to-peer 103

Convert

MAY 24, 2022

Our analysis of total shareholder returns (TSR) for 100 large retailers found digital growth alone does not necessarily lead to positive outcomes. Nike , for example, saw its digital sales soar by 75%, representing 30% of its total revenue. Forecasts suggest online sales could account for nearly half of all retail revenues by 2024.However,

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52