Zoominfo

JULY 13, 2023

Planning: How to Create a Data-Driven Strategy In my experience, there are four key steps for developing a clearly defined execution plan with measurable success metrics. These goals should be specific, measurable, achievable, relevant, and time-bound. Measuring progress. Here’s how we put it all together. Setting SMART goals.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> That’s how Post It notes were discovered and it went on to be a best-selling project.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Once this is done, delve further into keyword research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

JULY 22, 2020

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. Target account reach helps you understand where your ABM efforts are producing the greatest returns by measuring the percentage of key decision-makers engaged.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Doing so may also offset declines in aging products a company sells.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 92

Purchase Marketing AI Optimization Customer Satisfaction 92

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Zoominfo

MAY 20, 2021

Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit. This information can help you make strategic decisions about how you should sell to this segment and. The cross-industry average for hard bounces is 0.58%. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision Edge Marketing

JUNE 6, 2023

Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Building cross-functional teams is a good way for CGOs to facilitate collaboration. By focusing on these customer experience goals and measures.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

FEBRUARY 13, 2024

Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task. Aligning your measurement strategies with industry benchmarks validates your approach and highlights areas for targeted improvement, driving strategic value and competitive advantage.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Ranking Lead Scoring 104

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

MARCH 8, 2022

Digital and linear media measurement company Comscore is expanding its partnership with media buying and selling platform WideOrbit in order to introduce new media sales and measurement capabilities for traditional, or “linear,” TV and radio outlets. Why are they doing this? Why we care.

Cross-Selling 96

Cross-Selling Broadcasting Advertising Agencies Paid Search Agency 96

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

FEBRUARY 15, 2024

Ensure you know the brand and marketing objectives and how the integration will be measured. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Vision Edge Marketing

OCTOBER 10, 2023

Step 7: Monitor and Measure Performance Performance management is also closely linked to process mapping. By setting measurable goals and KPIs based on the mapped processes, businesses can monitor progress and make data-driven decisions. This ensures that the organization stays on track to achieve its strategic objectives.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

NOVEMBER 22, 2022

OTT/CTV measurement. One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Cross-channel domination. Cross-channel domination.

Advertising Agencies 107

Advertising Agencies Cross-Selling Brand Identity Branding 107

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. She didn’t just make claims – she proved how other 3PLs focus on costs instead of getting a strong and accurate measure of how each part of the supply chain impact each other and their customers’ growth.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

NOVEMBER 30, 2021

Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship.

Lead Ranking 100

Lead Ranking Allocation Churn Rate Lead Scoring 100

Martech

APRIL 9, 2024

This allows you to deliver personalized ads and campaign measurement across multiple channels. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Marketing Insider Group

SEPTEMBER 28, 2021

For goals to be achievable, they should be specific and measurable. Second, the success rate of selling to existing customers is much higher than new ones. Whatever you want to achieve, you need to define it and measure it. Measuring Your Goals. If you don’t measure it, you’ll never know if you’re successful.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Martech

JUNE 29, 2023

Dig deeper: Why we care about marketing automation Model your digital experience on industry leaders Successful digital experiences have a consistent look and feel regardless of the number of products the business sells or the number of touchpoints. Measure the sales and other customer behaviors at these digital touchpoints.

Touchpoints 107

Touchpoints Dwell SMS Cross-Selling 107

Martech

JANUARY 5, 2022

Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across platforms. Measurement must reflect that reality.”

Cross-Selling 106

Cross-Selling Vendors Advertising Agencies Mobile Marketing 106

Envy

OCTOBER 18, 2022

Consider your different audiences and the key parameters you want to measure at the end of the day. That way, you’ll eventually be able to measure your KPI’s and work on the same goals. Your most immediate revenue comes from existing customers: upsales, cross sells etc. Then decide on the key properties to segment by.

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Cross-Selling 118

SalesIntel

MARCH 3, 2023

With ABM strategies evolving, today we can group them into two types: Acquisition metrics An acquisition metric will help to measure a system or standard for acquiring new clients, customers, and accounts. By providing clients with a valuable asset, it’s possible to center measurement around potential client growth over time.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Sana Commerce

FEBRUARY 29, 2024

Dive into our session to discover if your B2B e-commerce solution truly measures up: Is your solution enabling you to seamlessly navigate complex online transactions? Discover What Your E-commerce Solution Should Do for You We demonstrate how optimal e-commerce solutions tackle genuine challenges in B2B commerce. Discover market insights.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Seismic

MAY 18, 2023

These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. Customers who follow this strategic approach will be prepared to create, deploy, measure, and optimize best-in-class enablement and readiness initiatives. It’s not enough to know what you’re doing.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. New revenue. Customer acquisition cost (САС).

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132