Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Yes, it smacks of the marketing jargon that infects the industry, but beneath it there is genuine substance. How they are implementing and utilizing their varying systems and platforms? You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Binary Demand

MAY 17, 2023

Psychographic segmentation: This involves segmenting your email list based on subscribers’ personality traits, values, and attitudes. Cross-selling or up-selling can be achieved by analyzing previous purchases and recommending similar items or accessories that complement their previous purchases.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Outgrow

MARCH 2, 2021

The intent of that is to establish their brand and sell their products. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . And we’ve got the answers below! . What Is E-commerce Marketing?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Adobe Experience Cloud Blog

MARCH 28, 2013

Firmographics: Characteristics about an organization, including location, annual revenues, number of employees, and industry. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Valasys

AUGUST 12, 2019

Several insights from the industry indicate that ABM allows marketers to increase their marketing performances. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. At the time, Reebok was selling more shoes than Nike ). It was a breaking story across the marketing and advertising industry. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. Firmographics provide a detailed profile of an organization.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Liveintent

OCTOBER 12, 2022

Customer segmentation helps improve retention and increase revenue by cross-selling and upselling customers with retargeting campaigns based on items they’ve already purchased or actions they’ve already completed. The segments you choose depend on many factors, like your campaign goals or industry, for example.

Segmentation 118

Segmentation Ideal Customer Profiles Psychographics Cross-Selling 118

Hubspot

FEBRUARY 17, 2016

Use this checklist to help ensure that your bases are covered: Pre-Planning: Understand who you’re selling to. What are the psychographic characteristics of your most engaged audiences? Check out write-ups from different industries (for added inspiration), or look at media-specific examples.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). With local readers, for instance, you have many creative ways to drive revenue. Build Audience Profiles.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Social Media 108

Social Media Marketing Management Ideal Customer Profiles Psychographics 108

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

SalesIntel

APRIL 16, 2021

Psychographic. Firmographic data reveals and quantifies key characteristics of companies based on different variables such as YoY revenue, legal status, industry, number of employees, sales cycle stage, performance, and location. Psychographic customer segmentation. Firmographic. Technographic. Geographic. Demographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

FunnelEnvy

NOVEMBER 13, 2023

At the same time, competitors in your industry may be waffling on paid ad strategy. Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. In a B2B setting, consider variables like industry, company size, and job roles as basic segmentation criteria.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. Do you sell to other businesses?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Heinz Marketing

JULY 30, 2020

Company Psychographics. Think about this description as something you could easily provide to anyone in your organization, new or not, to give them an immediate, clear picture of who you’re selling to. What do they sell? What industries do we serve best? Company Psychographics. Employee Demographics.

Ideal Customer Profiles 106

Ideal Customer Profiles Profiling Psychographics Work Management 106

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” You might also look at competitors to see what they’re doing or review studies from industry-leading companies to see what’s worked in the past.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

QuanticMind

OCTOBER 24, 2017

Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. Merchants that sell very few individual SKUs (100 or less) might even consider SKU-level bids for their highest-volume products in terms of clicks and CVR. They are also available for display.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

EMagine B2B Blog

NOVEMBER 14, 2023

The marketing industry, in general, has seen major shifts over the last few years. But remember, marketing is about educating your readers, not selling. If you haven’t already shifted your marketing efforts to today’s industry standards, it’s time to get back to basics. Welcome to Digital Marketing 101.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Social selling is the vogue in modern business and the best marketing automation services recognize that, giving their users a finger on the pulse of their clients. Comply With GDPR Regulations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Valasys

AUGUST 9, 2019

The increase in the reach is one of the prime objectives for the marketers worldwide – be they in any specific industry; the other most important being targeting specific prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

JANUARY 16, 2020

The first digital ad that ran in 1994 wasn’t rich in targeting, but after 25 years, the digital advertising industry is as sophisticated as it gets. Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. Doing your own marketing experiments to collect psychographic information. B2B Social media marketing needs to be revamped in 2023. Strategy 4.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Martech Advisor

AUGUST 29, 2019

E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. Let’s look at the four types of e-commerce business models in brief: Business to Consumer (B2C): In the B2C business model, the business sells its offerings directly to end-users. Creating an E-Commerce Marketing Strategy.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Unbounce

MARCH 7, 2019

You look at how the industry has changed, and begin to wonder, “are SKAGs still a best practice to get the most from my SEM strategies? If the digital marketing industry weren’t so dynamic, SKAGs might have reigned for much longer. Cross-contamination among keyword search terms for multiple ad groups.

PPC 111

PPC Practices SEM Best Practices 111

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. The marketing automation manager should have a thorough understanding of the business, the industry, competitors, and business model. This role requires the following five skills to succeed: 1.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Single Grain

APRIL 6, 2022

A CRO agency bridges a company's marketing strategy with the psychographic and demographic aspects that define a user’s behavior to create tests that lift the website's performance. Upsell and cross-sell your products more efficiently. Strategizing experiments for improving said benchmarks. Optimizing your current features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Single Grain

NOVEMBER 25, 2019

A viral stunt or a social media campaign has a high probability of failing, so you must be careful that it doesn't cross any boundaries. It’s critical to analyze viral campaigns in your industry and decide on your preferred social media channel. F) Failure. N) New Audience.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

chiefmartech

MARCH 14, 2017

Unlike typical industry “awards,” which often are nice for the winners but not very helpful for anyone else, these contests both focus on promoting the sharing of truly valuable insights with the community. The balance between industry consolidation and new disruptive innovation. Technology is just part of the solution.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48