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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. For companies that use CRM tools, the Return on Investment is $8.71 Difference between a CRM tool and an email marketing software?

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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

” For B2B marketers, it means focusing on conversion rate optimization (CRO) in order to turn more anonymous visitors into known contacts, and continuing to create compelling content for all stages of the buying funnel. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content.

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3 tips to maximize your ROI at events

Martech

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

ROI 121
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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g.,

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. For instance, shorter contact forms (asking for just a name or email address) have a higher conversion rate than longer forms asking for more personal details. What is a lead magnet?

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Email acquisition principles for CRM success

Liveintent

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way. And, guess what?