Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

Marketing Automation Services 216

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 216

Zoominfo

AUGUST 26, 2018

White papers. Why didn’t the skeletons like their new CRM? Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts. It’s really going viral. . Why didn’t the marketing couple get married? They weren’t on the same landing page.

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Marketing Insider Group

JANUARY 5, 2023

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins. Hence the large number of leads that are never contacted. Downloaded our white paper?

Lead Ranking 255

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 255

The Point

APRIL 23, 2020

Conduct a thorough database audit (there are data vendors who will do this for free) and take stock of old, unresponsive, unmailable, and duplicate contacts. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? Update your resource center. Talk to sales.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Forms can be made secure, require a Captcha, integrate with payment processors like PayPal and Stripe, connect with email and CRM apps, and includes graphical reports. 5 ) Best Contact Form. Pricing: free.

Landing Pages 188

Landing Pages Conversion Rate Optimization Conversion 188

InsightSquared

AUGUST 28, 2019

The Road to a Cleaner CRM. Once you’ve defined a clear path between each stage make sure the reps are clear on their responsibilities to input the necessary data (contacts, activities, success criteria, evaluation checklist, line items, close dates, next steps, etc.). Defining the Process. Activity Management. Volume vs. quality.

Forecasting 218

Forecasting CRM Process Organic Leads 218

markempa

FEBRUARY 12, 2018

We find it can be very productive to draw a “map” on a piece of paper. It’s how we do our research, but there’s nothing to say that heads of marketing or marketing teams, sales teams couldn’t do the same thing for their customers, which is to put on paper a straightforward diagram. Now I’m thinking about buying your CRM solution.

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Webbiquity

DECEMBER 12, 2017

Whether it’s a simple pen-and-paper to do list or a customized spreadsheet or a more sophisticated CRM system or project management system, you need to find a way to systematically map out your sales prospects and keep updated notes on where each prospect stands in your sales process.

Small Business Marketing 227

Small Business Marketing Work Management Tips Business 227

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Marketing & Strategy Webinar Metrics 159

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Your social channels are only used to promote and push your webinars, white papers and events. Contact me and let’s talk about how we can help.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The Point

MAY 17, 2021

Marketers are often under pressure to evaluate lead gen programs very quickly, often within weeks, and to declare success (or failure) based on the rate at which those contacts convert to sales-ready leads and pipeline, even if the average sales cycle for their product is weeks or months longer than the window of measurement.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

Webbiquity

NOVEMBER 5, 2019

Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Mobile-friendly designs. Implement the Latest SEO Techniques.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Martech

AUGUST 29, 2024

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

ROI 121

ROI Tips Conference Outreach 121

InsightSquared

FEBRUARY 4, 2020

Did you send the white paper? How many contacts are actively engaged? In a single view, a sales manager can see all activity related to an opportunity, automatically captured and written to the CRM (no manual entry required by reps!). Instead, it’s drill down question time: What’s the latest with Acme? Have you done a demo?

Top of Funnel 156

Top of Funnel Correlation Forecasting Activities 156

Hinge Marketing

JULY 6, 2022

You can also collect attendees’ contact information so that you can follow up with relevant offers. You can provide reports for free download behind a contact form or, if you did custom research, you can offer it for sale. White Papers. White papers have been around for decades—and for good reason.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Then take a look at your existing CRM data to validate. Reaching contacts on the first try will increase productivity and drastically shorten the sales cycle.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

Work Management 134

Work Management Marketing Management Paid Search Agency Peer-to-peer 134

NuSpark Consulting

JUNE 23, 2017

The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Webbiquity

JULY 10, 2018

Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog. For B2B complex product sites, it’s lead generation: register for a webinar, arrange a demo, download a white paper or ebook, or contact us.

Paid Content 220

Paid Content CMS Development Design Optimization 220

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Clean up your CRM database. But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle. Even a design update can give old content new life. Identify and eliminate wasted spend in search.

Marketing Budget Creation 144

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 144

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. This creates a “1+1=3” situation; each vendor benefits from exposure to the other’s CRM contacts, but together they may also reach new prospects neither has interacted with before.

Marketing Automation Services 249

Marketing Automation Services Trade Show Advertising Agencies Verticals 249

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right companies (no email addresses). Read more in this white paper. The Verdict. So, which option did the CRO select?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Webbiquity

NOVEMBER 21, 2024

Image credit: Cherrydeck on Unsplash Modern B2B buyers research extensively across multiple channels before considering vendor contact, creating both challenges and opportunities for marketing teams ready to adapt their approach. Systematic testing protocols separate effective tactics from those that just look good on paper.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. an email or call).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Hinge Marketing

FEBRUARY 28, 2018

In the long run, having close and trusting contacts will give you an edge, especially when other marketing tactics aren’t working. Here are 5 keys to building and maintaining business relationships: Routinely Reach Out to Important Contacts. If you let too much time go by, your eventual contact will seem less genuine.

Ad Building 132

Ad Building Work Management Marketing Management Business 132

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Marketing Craftmanship

AUGUST 31, 2018

Excessive Follow-up: These companies subject prospects to a constant barrage of email, direct mail and telephone contact that makes their firm appear desperate for work, and often kills any chance of their being hired. Senior management must make CRM discipline a priority. Consistent application is critical.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Sales Engine

DECEMBER 16, 2015

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? To fully close the loop, a lead record’s digital behavior must be recorded and stored in a CRM and be viewable at any time.

Advertising Agencies 120

Advertising Agencies Budget Programs Content High Quality Lead 120

InsightSquared

AUGUST 28, 2019

The Road to a Cleaner CRM. Once you’ve defined a clear path between each stage make sure the reps are clear on their responsibilities to input the necessary data (contacts, activities, success criteria, evaluation checklist, line items, close dates, next steps, etc.). Defining the Process. Activity Management. Volume vs. quality.

Forecasting 136

Forecasting CRM Process Organic Leads 136

The Point

JUNE 13, 2014

Some will allow custom qualifying questions (“What CRM software do you use?”) If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Yet most abstracts are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

Liveintent

SEPTEMBER 8, 2021

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way. And, guess what?

Acquisitions 71

Acquisitions CRM Advertising Agencies Privacy 71

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. To learn how we work with channel partners looking to maximize their use of MDF funds, contact us to schedule a free consultation with our BD team.

Demand Generation Agencies 144

Demand Generation Agencies Advertising Agencies CMS Development Work Management 144

Writing on the Web

SEPTEMBER 19, 2016

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Here are five things you must do to manage your email list effectively: How do you currently manage your contacts? A spreadsheet, or .csv

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Sales Engine

JANUARY 11, 2017

We already know who they are, because we’ve either sent content to them via email, or they’ve entered their contact information because the piece was gated. Simultaneously, management queries the CRM quarterly to find out: How many marketing qualified leads (MQLs) did we generate in the last month?

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

ATAK Interactive

JULY 21, 2020

When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Custom email templates for sales outreach and contact nurturing. Contact Us. Personal calendar integration to simplify meeting scheduling.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148