Marketing Insider Group

MAY 31, 2021

Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty.

Social Media 356

Social Media Examples Media Branding 356

Contently

AUGUST 12, 2021

We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. As the first truly digitally native generation, Gen Z is attractive to technology companies —both as employees and customers.

Creativity 194

Creativity Television marketing Storytelling Lead Ranking 194

Marketing Insider Group

MAY 10, 2021

When creatives partner with sales teams to create content, magic happens. As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. I’m a big advocate of collaboration when it comes to content marketing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. Get Creative. Image: Shopify.

B2B Marketing 354

B2B Marketing Content Marketing B2B Thought Leadership Planning 354

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. They don’t make the customer the hero of the stories they tell.

Paid Search Agency 361

Paid Search Agency Planning Storytelling Advertising Agencies 361

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective. What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities. Data-fluent marketers excel at connecting information across channels.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

WordAgents

APRIL 15, 2025

But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Social media promises direct access to customers, but the line between strategic promotion and exhausting self-advertisement blurs easily. Glossier features real customers rather than models.

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

MAY 14, 2015

I defined content marketing as the gap between what brands produce and what our customers actually want. Social media has turned us all into publishers. Because he understood that marketing is about storytelling. This is the content marketing imperative: Publish Or Perish! Create Customer-Focused Content Experiences.

Storytelling 100

Storytelling Creativity Mobile Advertising Cold Calling 100

Contently

JULY 30, 2018

Today, we publish three or four stories per week and have roughly 25,000 unique visitors a month, with an average attention time of three minutes and 35 seconds, which is more than double our industry average. Don’t skimp on storytelling. My takeaway: Hire for storytelling chops, train for marketing savvy.

Storytelling 160

Storytelling Top of Funnel Enterprise Management Work Management 160

Oktopost

APRIL 27, 2025

Net Promoter Score (NPS) : This metric is a simple measure of customer loyalty. It asks how likely customers are to recommend your product or service to others. Explaining qualitative marketing intelligence If you want to understand the why behind customer behavior, qualitative marketing intelligence is what you need.

Planning 91

Planning Marketing Analytics Tools Marketing & Strategy Paid Search Agency 91

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. The future of customer experience is waiting for you.”.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Sprout Social

JANUARY 29, 2025

It also automates scheduling and publishing across multiple channels, making sure your content reaches more people and drives better engagement. Plus, AI can segment your audience and customize content for different groups, making it more relevant and personalized. sproutsocial Part 3 | Creative block? We’ve been there.

Content Marketing 133

Content Marketing Planning Work Management Paid Search Agency 133

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Use the power of storytelling to reach the people you’re ultimately marketing to. Use the power of storytelling to reach the people you’re ultimately marketing to. Experiment, Be Creative, and Don’t Take Yourself Too Seriously. Be creative.

Tactics 263

Tactics B2B Marketing Work Management Planning 263

Marketing Insider Group

OCTOBER 30, 2023

Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over the world. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. GoPro highlights projects created by real customers to inspire others to join the movement.

Social Media 331

Social Media Examples Media Branding 331

Marketing Insider Group

OCTOBER 21, 2020

With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. With the right digital tactics in place, you can scale your small business marketing efforts to earn more customers in your local area. Requesting reviews from your customers.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 363

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

DECEMBER 3, 2019

Understanding your audience and transitioning to a customer-centric approach is essential for success. The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. IBM publishes and manages several different blogs targeted at different audiences.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Choozle

DECEMBER 9, 2024

Private Marketplace (PMP): Similar to RTB, PMPs operate on an auction basis, but access is limited to select advertisers who receive invitations from publishers. Programmatic Guaranteed: This method bypasses auctions entirely, requiring direct communication between advertisers and publishers.

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

sagefrog

DECEMBER 16, 2024

However, its limitations become apparent in areas requiring emotional intelligence and nuanced storytelling. By combining the strengths of AI with human creativity, businesses can achieve the perfect balanceefficient processes paired with authentic, engaging content that resonates with audiences. Thats where human creativity comes in.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Marketing Insider Group

NOVEMBER 6, 2019

Focusing on positive brand values and culture can drive sales and build customer loyalty, as well as being attractive to employees. Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Quick Takeaways. Why Company Culture is So important.

Product 261

Product Planning Paid Search Agency Storytelling 261

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Webbiquity

SEPTEMBER 26, 2023

EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. Skyline Exhibits Skyline Exhibits is one of the world’s largest makers of pop-up portable trade show booth displays, from small 10×10 booths to large, custom modular displays and island exhibits. Paul , Minnesota.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

SocialPilot

OCTOBER 20, 2024

What do you want customers to experience when interacting with your brand? Think beyond typical post ideas —consider creative formats like behind-the-scenes, exclusive previews, or interactive polls. Here are my suggestions: Leverage storytelling and share stories that reflect your brand values or customer experiences.

Viral Marketing 109

Viral Marketing Ideal Customer Profiles Trends Profiling 109

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. In his book, “Creativity, Inc.,” The world has changed. He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Webbiquity

JANUARY 27, 2025

These partnerships open doors to a wider customer base, increase visibility, and position your company as an authoritative voice in the industry. Analyze your customer base to understand their needs, interests, and behaviors. Affiliate sales support independent publishing.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. These can then link to your e-book landing page.

Lead Ranking 276

Lead Ranking Lead Scoring Budget Programs Marketing Budget 276

Sprout Social

JANUARY 27, 2025

By empowering teams to perfect not just the art, but the science, of social data storytelling, brands can drive long-term awareness, pipeline and product evolution. According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best.

Multi-Touch Attribution 81

Multi-Touch Attribution Cost per Lead Top of Funnel Multi-Channel 81

Convince & Convert

FEBRUARY 10, 2025

There are hundreds of billions of dollars of spend focused on the channels that claim to prove that their ads worked, as opposed to where do our customers actually spend time? For example, marketers may focus too much on Google Ad results when customers are hearing about the brand elsewhere first. Where do they engage?

Work Management 111

Work Management Marketing Management Paid Search Agency Conference 111

Sprout Social

MARCH 17, 2025

A growing number of Australian social practitioners report feeling creative fatigue, and many are confident that AI-driven social media tools can help overcome the challenge. When your customers share photos, videos or reviews of your product, their honest reactions are a priceless illustration of how beloved your brand is.

Social Media 85

Social Media Trends Media Work Management 85

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Facebook Reels also provide opportunities for engaging storytelling. The platform is key for long-form storytelling, including in-depth product reviews and tutorials.

Budget Programs 100

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 100

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. We didn’t want to be a technology publication publishing a wide range of articles written entirely by contributors of a singular experience. Immediately, the content was a hit. Recovering Together.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Thinkers360

DECEMBER 29, 2024

podcasts.apple.com | Podcast | Samiran Ghosh Amazing Business Radio Amazing Business Radio features customer service expert and New York Times bestselling author Shep Hyken who interviews leading business professionals and other customer experience experts. Join our Banter every week to discover fun and interesting insights.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143