Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

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Storytelling Examples Branding Brand Identity 130

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

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Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

OCTOBER 30, 2023

Image Source: Medium 7. Shutterstock Shutterstock’s tagline, “It’s not just stock, it’s Shutterstock,” sums up the company’s mission – to provide quality, authentic images customers can use for creative solutions in their businesses. The company loves sharing its rich history through brand storytelling on social media.

Social Media 333

Social Media Examples Media Branding 333

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why. Ready to get started?

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Storytelling Analysis Buy Correlation 145

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet.

Storytelling 108

Storytelling Branding Brand Identity Advertising Agencies 108

Sprout Social

JULY 15, 2020

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. Here at Sprout, our social and creative teams have rethought the process for social media content production to keep content exciting and fresh—all while working as a remote, distributed team.

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Creativity Tips Product Work Management 145

Webbiquity

JUNE 22, 2020

Regardless of the medium you are developing content for, you should approach your content with a narrative in mind. If you aren’t a creative writer and struggle to find the story in your content, you should consider outsourcing this (or every) element of content creation to a qualified content creator. Selecting the Wrong Medium.

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Top of Funnel Advertising Mediums Business Content 232

Navigate the Channel

OCTOBER 15, 2024

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication , information sharing, and entertainment in the digital age.

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Marketing AI Trends Ethics Privacy 65

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

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Storytelling Examples Campaigns Top of Funnel 111

Convince & Convert

MARCH 31, 2016

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium. Liberty Mutual created the video with Havas and Facebook’s Creative Shop and has generated 2.25+ million views to date. Your car breaks down.

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Storytelling Video Marketing Paid Search Agency Companies 86

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Planning Work Management Zoominfo Storytelling 164

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Keep these things in consideration when choosing the medium or channel youre advertising. Take an omnichannel approach Using one type of medium or channel isnt enough in this day and age.

Advertising Agencies 80

Advertising Agencies Education Advertisements Advertising 80

SocialPilot

FEBRUARY 17, 2025

Utilize TikToks Creative Center and Trending Sounds: Regularly visit TikTok’s Creative Center to monitor viral sounds, hashtags, and challenges. The Creative Center provides real-time data on what’s gaining traction, allowing you to tailor your content strategy accordingly.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Storytelling. Skillshare’s VP combines dynamic visuals with copy that captures the interest of creatives and entrepreneurs. Value: What, precisely, does your business offer customers? Uniqueness: How is your business different from every other business? Why are you better than your competitors? Source : Shopify.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

SEPTEMBER 27, 2023

With this in mind, let’s delve into the pioneering channels and mediums that promise to redefine your content campaigns. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. This isn’t merely about widening the net.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Single Grain

MAY 6, 2025

Multi-sensory design elements create deeper emotional connections with consumers, as 100% of successful luxury brands now implement strategies that transcend purely visual elements to engage multiple senses through material choices and tactile storytelling. Augmented reality applications that visualize products in consumers’ spaces.

Tactics 52

Tactics Design Marketing AI Branding 52

Digilant

AUGUST 10, 2021

6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance. Innovative Digital Audio Creative Types to Try Today. We’re eager to talk.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

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Storytelling Branding Brand Identity Paid Search Agency 82

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach. So, somewhere I guess I always hoped I could make storytelling part of my career.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Convince & Convert

FEBRUARY 19, 2015

Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix. Despite their creative prowess, the intriguing nature of cinemagraphs has made them subject to debate.

Branding 159

Branding Brand Identity Case Studies Case Study 159

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Basecamp, a web-based project management tool, published a collection of articles on Medium, titled Signal v. Cisco isn’t the only one to make this move. Noise, to attract top developers and sell software.

Advertising Agencies 164

Advertising Agencies Work Management Content Marketing Marketing Management 164

Velocity Partners

DECEMBER 4, 2024

That’s what great creative work does — it connects deeply and transfers energy to the audience. Why do you think B2B doesn’t generally believe in storytelling and resonance? There’s a difference between a great storyteller and an effective storyteller. Think of it like two frequencies aligning.

Conversion 59

Conversion Top of Funnel B2B Thought Leadership Storytelling 59

Atomic Reach

APRIL 24, 2019

When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy. Make Your Audience The Hero.

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Storytelling Marketing Strategy Marketing & Strategy Paid Search Agency 74

Contently

OCTOBER 4, 2017

At the Cannes Lions Festival of Creativity, I talked with Holzer about how brands can take a stand about what they care about. And we bring that to bear on our creative work. Joe : And now your talk yesterday was about VR and emerging storytelling formats.

Branding 162

Branding Brand Identity Paid Search Agency Storytelling 162

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. Add your own creative ways to tell stories that resonate with B2B buyers. Add your own creative ways to tell stories that resonate with B2B buyers. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. It provides the creative constraints to unleash your best ideas. Susan, New York.

Content 167

Content Facebook Linkedin Class 167

Convince & Convert

NOVEMBER 6, 2015

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. By bringing the stories and accomplishments of real women to life, Lean Cuisine’s video evokes a range of emotions in a way other mediums cannot.

Paid Search Agency 133

Paid Search Agency Companies Microsite Storytelling 133

Marketing Insider Group

FEBRUARY 25, 2020

If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats. This is why we believe strongly in the power of brand storytelling. If you find that medium- or long-form content is what converts customers, but it’s outside your company’s wheelhouse to write those posts, hire a blog writing service or freelancer.

Ideal Customer Profiles 265

Ideal Customer Profiles Trade Show CMO Ad Frequency 265

Martech

MAY 8, 2025

Features include AI-generated campaign setup, collaborative creative review and single-dashboard omnichannel deployment. Puntt AIs autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations. Puntt AI , which provides AI compliance agents to market, launched.

Marketing AI 68

Marketing AI Lead Ranking Enterprise Management Lead Scoring 68

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

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Storytelling Enterprise Management Content Marketing Branding 71

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 120

Social Media Media Storytelling Social Networks 120

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

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Storytelling Marketing Budget Examples Stats 83

Vidyard

FEBRUARY 27, 2020

The Evolution of Video Storytelling. Video has moved from being a broad strokes, spray-and-pray medium to one that’s rich in niche content. It became a medium more widely used to educate buyers and answer questions they have in order to push them further along in their journey. The Rise of Niche Video Content. Get the Report.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Single Grain

APRIL 28, 2025

Video content is the preferred medium for Gen Alpha, with 82% regularly consuming online videos. This preference for visual content isn’t surprising given they’ve grown up with platforms like YouTube, TikTok, and gaming environments that prioritize visual storytelling. There are still some nostalgic factors making a return.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Click To Tweet. JoePulizzi Click To Tweet.

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Examples Branding Brand Identity Paid Search Agency 111