Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. No worries!

Creativity 195

Creativity Work Management Video Marketing Marketing Management 195

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 322

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Storytelling 237

Storytelling Examples Brand Identity Branding 237

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 111

Video Marketing Best Practices Marketing AI Marketing Management 111

Marketing Insider Group

MARCH 25, 2025

Successful campaigns focus on storytelling over direct promotion. Brands that allow influencers creative freedom see better engagement. Storytelling Matters in Influencer Marketing People respond to stories. Campaigns that focus on storytelling feel less like advertisements and more like natural content.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. Telling an impactful story on social media requires creativity, research and the right approach.

B2B Marketing 361

B2B Marketing Video Marketing Planning B2B 361

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel.

Video Marketing 243

Video Marketing Storytelling Content Paid Search Agency 243

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. The Growth of Video and Interactive Ads Video and interactive ads could dominate paid media in 2025 because they continue to captivate audiences and drive higher engagement rates.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. If you want your team to be more creative and innovative in 2020, this book is sure to help.

Storytelling 196

Storytelling Amazon Paid Search Agency Advertising Agencies 196

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. However, expanding to video can be expensive and time-consuming for businesses.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Martech

APRIL 8, 2025

CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. CTV is no exception. Email: Business email address Sign me up!

Ads 115

Ads Ad Frequency Storytelling CPM 115

Marketri

OCTOBER 15, 2024

Companies will place a premium on creativity. As I shared in this post inspired by world-renowned designer and architect Antoni Gaudi , there’s a noticeable lack of creativity across marketing, and it’s threatening the very results we’re tasked with delivering. Storytelling will thrive, with video leading the way.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Sprout Social

NOVEMBER 20, 2024

Edutainment content can include videos, podcasts, webinars, live streams, games and more. Static images and short-form videos under 15 seconds tend to perform the best. However, YouTube Shorts shouldn’t be ignored as consumers say 31-60 second videos are their second choice when consuming brand content.

Social Media 111

Social Media Webinar Metrics Media Content 111

Contently

MARCH 31, 2021

When Juan Cabral, Fallon London’s creative director, and Phil Rumbol, Cadbury’s marketing director, initially showed the ad to Cadbury’s leadership, they were told the ad would never see the light of day. Take this “Mean Streets” video from Adobe—one of my all-time favorites. The secret to branding moments.

Storytelling 218

Storytelling Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Video Marketing and Sales.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

WordAgents

APRIL 29, 2025

Why: Apple believes in challenging the status quo and empowering creative individuals through technology. Their famous “Shot on iPhone” campaign highlights user creativity rather than just camera features. Storytelling is at the heart of an effective social media strategy.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Stevens & Tate

NOVEMBER 21, 2024

The key is finding influencers who align with your brand’s image and giving them creative freedom. Master the Art of Short-Form Storytelling TikTok is built on the power of bite-sized stories. Craft videos that quickly convey emotion, humor, or a unique perspective, and stay in tune with trending sounds, memes, and styles.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Generation Peer-to-peer 98

B2BMarketing.net

DECEMBER 19, 2024

As part of my efforts to analyse the entries to the B2B Marketing Awards 2024 , I’ve asked our AI platform to plot the entries to the ‘Best use of creative’ category, and plot the various entries against the different emotions. What can we see in terms of wider trends for emotional engagement?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. The good news?

Linkedin 74

Linkedin Video Marketing B2B Thought Leadership Marketing & Strategy 74

Marketing Insider Group

MAY 31, 2021

Don’t be afraid to think outside the box and share creative content on social media. Instagram, especially, is where Nike shines – sharing inspiring images and videos of people working hard to achieve their goals and dreams. Using social media, Shopify shares insights and educational content via video on YouTube and Facebook.

Social Media 356

Social Media Examples Media Brand Identity 356

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 128

Storytelling Examples Video Marketing Creativity 128

Marketing Insider Group

OCTOBER 8, 2024

Quick Takeaways Use storytelling to create relatable content that sparks engagement. Incorporate visuals like images, videos, and infographics to increase social media engagement. Storytelling: Engage Emotionally Storytelling is one of the most powerful ways to engage with an audience. Video source 3.

Social Media 312

Social Media Media Storytelling Content 312

Contently

AUGUST 12, 2021

We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. In response, brands like HP are getting creative with the ways in which they talk to this up-and-coming demographic.

Creativity 194

Creativity Television marketing Storytelling Lead Ranking 194

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Video Overtaking All Other Digital Channels. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Key Takeaways Audit for Repurposing Potential: Learn to identify which creative assets have the highest potential for successful repurposing. This is where strategic repurposing becomes invaluable.

Creativity 52

Creativity Tactics Allocation Verticals 52

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Meerkat Marketing

FEBRUARY 20, 2025

Storytelling is a powerful tool, its not just a buzzword. Why Storytelling in Marketing Matters Stories are hardwired into the human experience. Storytelling has been the cornerstone of communication. Use Visual and Emotional Appeal: Leverage imagery, videos, and authentic testimonials to strengthen your storys impact.

Storytelling 52

Storytelling Marketing & Strategy Marketing Creativity 52

Marketing Insider Group

JUNE 18, 2024

Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Companies must be creative and strategic, using data analytics to target the right audience at the right time.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling employees to be brand storytellers. It’s not cool, fun or exciting. Influence is more than just a noun or verb.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Marketing Insider Group

OCTOBER 1, 2024

Douwe Bergsma of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be: Scientists Storytellers Army generals” And if that wasn’t enough ground to cover, Maryam Banikarim of Gannett told CMOs to “have creative agility, be connectors, [and] use interpersonal skills.”

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Use the power of storytelling to reach the people you’re ultimately marketing to. Use the power of storytelling to reach the people you’re ultimately marketing to. Experiment, Be Creative, and Don’t Take Yourself Too Seriously. Be creative.

Tactics 263

Tactics B2B Marketing Work Management Planning 263

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 321

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 321

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Much like linear TV (but more trackable), CTV is about storytelling. Creative This is another crucial factor.

Paid Content 113

Paid Content Paid Search Agency Advertising Agencies Brand Identity 113

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. The biggest change coming to marketing will be the collapse of these roles into one “creative technologist” role as AI assists with end-to-end content creation and deployment. Are you getting the most from your stack?

Marketing AI 124

Marketing AI Enterprise Management Work Management Marketing Management 124