Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Trends 112

Trends Communities Video Marketing Search Marketing 112

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Let’s get started. Why should businesses consider using TikTok? Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Consider trending and branded hashtags.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. What is a viral video? Start with a brief.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. And should we even bother? Use Solid Instagram Tools.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. zara Choose your lipstick!

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Sprout Social

NOVEMBER 2, 2021

When Instagram launched Reels, we were quick to adopt the new video format. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. What we tested. sproutsocial.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Product photos and videos. See how that works?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

OCTOBER 25, 2022

The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers. This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. Is your post going to be an image, video, or text? Know the Right Social Media Specs It’s a no-brainer that you need to create visually appealing graphics, images, or videos tailored to each holiday if you want to stand out from the crowd.

Social Media 98

Social Media Media Planning Social Marketing 98

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 78

Examples ROI Planning Work Management 78

Buffer

MARCH 30, 2023

With a series, the point is to create multiple videos revolving around one specific topic. Ambitious Kitchen , a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. Create Now comes the time to plan out the content for your series.

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

DAGMAR Marketing

JANUARY 14, 2022

As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience. Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ClearVoice

FEBRUARY 7, 2022

Digital marketing trends: Michelin uses video games to reach teen drivers. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. . Read on to find out why. Teaching a teen to drive can be a difficult experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

Social Media 90

Social Media Media Content Storytelling 90

Sprout Social

MAY 11, 2021

Or maybe you associate optimization with stripping any sense of creativity from your marketing. The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. The resulting video clips are both laugh-out-loud funny and educational.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

ClearVoice

MAY 23, 2022

Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. He shares a lot of inspirational quotes and graphics for his audience of creatives but also shares examples of ads that have captured a lot of attention. Pay attention to hashtags and posting times. But it varies.

Linkedin 98

Linkedin Practices Best Practices Content 98

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. As virality is not a factor in its algorithm, you must focus mainly on creative, informative, and niche content to reach that standard. Do you know that Video posts see the highest engagement on LinkedIn?

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JULY 15, 2020

It then turns into an in-feed video ad. Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos. In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page. Step 3: Create a new ad.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can filter updates by post type to evaluate your competitors’ more creative tactics, like engaging questions they ask their audience or videos they invest in promoting.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. With short-form video being 2.5x With short-form video being 2.5x TikTok Stories are video segments lasting up to 15 seconds.

Social Media 126

Social Media Tagging Segmentation Profiling 126

ClearVoice

DECEMBER 2, 2021

Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity. Here’s a genius content marketing example that took both creativity and cleverness to pull off. Your browser does not support HTML5 video. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Scoop.it

MAY 4, 2023

It can be in the form of the following: Images Podcasts Videos Textual posts, etc. To build more trust with potential customers, you can put UGC galleries, including video testimonials, before and after journeys, and unboxing videos from customers and influencers to drive emotional connections and increase conversions.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93