Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Brandfolder

SEPTEMBER 3, 2019

Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assets for customers including Slack, JetBlue, Lyft, Papa John’s,

Digital Asset Management 61

Digital Asset Management Creativity Branding Brand Identity 61

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. However, ChatGPT can serve up some pretty good starting points.

Marketing AI 248

Marketing AI Ethics Content User-Generated Content 248

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? We really don’t know.

Marketing AI 221

Marketing AI Ethics Creativity Marketing Automation Services 221

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article. And it’s only predicted to keep getting faster.

Paid Search Agency 287

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 287

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. Here are six tips to break out of a Groundhog Day marketing cycle.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

The Forward Observer

JANUARY 5, 2024

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

Planning 150

Planning Click Rate Marketing & Strategy Amazon 150

The Point

MARCH 24, 2021

I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. Brand recognition is the exception if only because certain B2B brands drive engagement no matter what, but even then, that brand recognition is never (at our demand gen agency , anyway) a goal unto itself.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Webbiquity

OCTOBER 25, 2021

With that in mind, here are five ways creative posters can help you to grow your business. From your message to your logo and business colors , creating this consistent message across all forms of marketing ensures your brand gets noticed. But consistent messaging doesn’t mean you can’t be creative.

Creativity 284

Creativity Business Banner Ads Banners 284

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem. But that means old tech is cast by the wayside – creating literal tons of waste every year.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Martech

MAY 7, 2024

The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. All new genAI tools will be found in the Ads Manager suite through Advantage+ creative. Tools available now in Advantage+ creative generate variations on existing creative.

Advertising Agencies 60

Advertising Agencies Features Advertisements Advertising 60

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 117

Marketing AI Storytelling Content Budget Programs 117

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Bannersnack

MARCH 8, 2024

8 minutes read Online collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. One thing is clear.

Creativity 98

Creativity Efficiency Design Organization 98

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Relevant messaging and creative content achieve mutually beneficial outcomes. Creativity can come in many forms.

Multi-Touch Attribution 52

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 52

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Youtube 130

Youtube Optimization Ads Google 130

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Advertising Agencies 126

Advertising Agencies Branding Brand Identity Marketing & Strategy 126

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The Magic Write tool aids in creating on-brand text at scale. The “What Will You Design Today?” Why we care. Canva’s platform for businesses, Visual Suite, was launched 18 months ago.

Marketing AI 121

Marketing AI Tools Enterprise Management B2B 121

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Branding Brand Identity 124

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences.

Marketing AI 120

Marketing AI Automation Marketing Automation Services Ad Building 120

Top Rank Marketing

FEBRUARY 26, 2024

But through our experience, we also know what goes into creating an effective brand-agency partnership. It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Anyword

MARCH 25, 2024

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The marketing team, burdened with a high volume of tasks, was also working to ensure brand consistency and security across various platforms. ” However, using data to craft high-performing content was daunting. .

Efficiency 98

Efficiency Content Click Rate Creativity 98

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketri

JANUARY 29, 2024

I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration. It was highly creative, resulting in original campaigns that differentiated companies. There’s No Time to Waste Generative AI is set to transform many industries, including marketing. It depends.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Bannersnack

FEBRUARY 29, 2024

In this article, you’ll discover a variety of creative Instagram feed ideas that will make your profile stand out and attract more followers. These Instagram theme ideas are perfect when you want to find the right concept that’s going to help you showcase your brand’s personality.

Creativity 98

Creativity Ideal Customer Profiles Profiling Personalization 98

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Brand safety. Gaming advertisers are overwhelmingly confident in brand safety.

Advertising Agencies 113

Advertising Agencies Planning Mobile Advertising Budget Programs 113

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98