Launch Marketing

FEBRUARY 16, 2022

Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. Since the onset of COVID-19, marketers have increasingly focused marketing efforts on the digital world. Email Copy: Less is More. Because of this, content marketing has become more oversaturated than ever before.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

EveryoneSocial

DECEMBER 28, 2020

2020 is the year that social selling remotely rose to the top of the sales toolkit. While social selling has been a growing strategy for most businesses over the past few years, COVID-19 and social restrictions absolutely accelerated its importance. We’re ready to call it. Salesforce ). Have the Right Tools for Social Selling.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Public relations professionals’ technology toolkit expands. Consumers continue to hold their favorite brands and businesses accountable for social and political issues.

Public Relations 104

Public Relations Stats Work Management PR 104

Walker Sands

APRIL 26, 2021

With over 30,000 employees worldwide and products in more than 90% of US households, Newell Brands quickly established a COVID-19 response team to communicate regularly and transparently with both internal and external stakeholders. WFH guidelines, surveys, leader toolkits, etc.) The response team put together resources (i.e.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

With over 30,000 employees worldwide and products in more than 90% of US households, Newell Brands quickly established a COVID-19 response team to communicate regularly and transparently with both internal and external stakeholders. WFH guidelines, surveys, leader toolkits, etc.) The response team put together resources (i.e.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Since each customer is different, it’s best to have a variety of case studies in your toolkit that speak to your different use cases. The benefits of sales enablement.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

Inbox Insight

FEBRUARY 3, 2021

11 Recruiting Best Practices During COVID-19. COVID-19 Manager Toolkit. Generation Z: The Definitive Guide to The Future Workforce. 9 Common Mistakes Managers Make When Addressing Employee Feedback. Focusing on the Employee Voice to Thrive in the New Normal. Category: IT. Branded Content Winner: Rapid 7.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Martech

SEPTEMBER 28, 2021

This way, ABM won’t seem like a separate strategy, but can incorporate important pieces of the marketer’s toolkit like email, targeted ads and other messaging. But shifts in technology and disruptions from the COVID-19 pandemic have accelerated its widespread adoption among marketers. Defining ABM broadly.

Account Based Marketing 105

Account Based Marketing ABM Campaigns Paid Search Agency 105

Circle Studio

NOVEMBER 23, 2021

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, but they will be deployed with greater emphasis and intentionality. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

JULY 15, 2020

To optimize all components of your business and marketing for our current virtual world, visit the COVID-19 Marketing & Strategy Resources hub for toolkits, videos, blogs, and more. Don’t forget these basic tips when emailing in your professional life. Subject lines.

Business 77

Business Impressions Internet Marketing Lead Generation 77

Circle Studio

NOVEMBER 24, 2020

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. Video has become the dominant medium.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Launch Marketing

AUGUST 21, 2020

Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. For a full guide to product launch success, download the B2B Product Launch Toolkit.

Product 133

Product Service B2B Conference 133

Nuvi

JANUARY 25, 2022

The team at Reputation has helped shape the response to some of the most critical issues of our time – from the Covid-19 pandemic response to the public debate over world-class athletes’ mental health and well-being at the Summer Olympics.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Customer Satisfaction 40

Sprout Social

JULY 13, 2022

The COVID-19 pandemic pushed people to embrace social as a means of connecting with loved ones and brands alike. Social data has become an indispensable part of the European marketer’s toolkit. Here’s what they said: Consumer social sophistication is on the rise…. In 2021, 14.5%

Social Media 94

Social Media Stats Webinar Metrics Media 94

Sprout Social

MAY 14, 2020

When the COVID–19 pandemic hit and the museums were forced to close to visitors, they turned to more creative ways of sharing their collections and engaging their audiences. A post shared by TOMS (@toms) on Feb 19, 2020 at 7:15am PST. Madonna and child. link] pic.twitter.com/7Vkl91CF6D. Everyone loves a good collaboration.

Social Media 142

Social Media Media Click Rate Ideal Customer Profiles 142

sagefrog

NOVEMBER 27, 2023

After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. There are countless reasons why an employer brand strategy is a crucial tool in the larger toolkit for feeding strong marketing, sales, and business strategy efforts.

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

Salesforce Marketing Cloud

AUGUST 1, 2022

Their app, Action Center Toolkit , reaches out to our members of Congress when we want to make recommendations or push for specific bills. Before COVID-19, about half of our employees worked remotely, while the other half worked at our headquarters. Pardot is a big communication tool for us.

Work Management 52

Work Management Marketing Automation Services Marketing Management Webinar Metrics 52

SmartBug Media

NOVEMBER 20, 2020

If you’re looking to take your team to the next level, check out our senior living webinar toolkit. Disclaimer: Similar to the rest of the world, COVID-19 has had its effect on the senior care industry , so make sure you’re conscious of that in any automations you plan to set up or currently have running.

Sales Cycle 59

Sales Cycle Lead Scoring Lead Ranking Sales Qualified Leads 59

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Undoubtedly, sales enablement is an extremely powerful tool in any marketer’s toolkit, and so perhaps we shouldn’t be surprised that so much budget is going into this strategy.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Unbounce

JULY 7, 2021

COVID-19 brought a massive wave of new competition to the digital space, forcing brick-and-mortar businesses online and accelerating strategies by six years. Now marketers and businesses of all sizes are getting a competitive advantage by adding AI to their marketing toolkit. Tamara Grominsky, Chief Strategy Officer, Unbounce.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

TrustRadius Marketing

MARCH 17, 2021

In the era of COVID-19, remote sales became the norm for many outside sales professionals. This is without even mentioning the impacts of COVID-19 on sales. Consider checking out this productivity toolkit , designed to help get the most out of remote workers.

Work Management 52

Work Management Marketing Management Budget Programs Marketing & Strategy 52

Hubspot

JANUARY 26, 2021

The COVID-19 pandemic hardly touched VC funding either. Graeser founded KISSPlatform as an agile competitive intelligence toolkit to help you innovate and validate your ideas to bring them to market faster. We can all agree that 2020 was a particularly uncertain and uncomfortable year.

CPA 98

CPA Cost per Acquisition Business Research 98

Walker Sands

JULY 6, 2020

Though our infrastructural support and resources may be feeling strained, we have a time- and process-tested toolkit in which we can pull from to help us better connect with our customers by understanding their fundamental needs. Which emails are resonating indicated by engagement metrics?

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Strategy 52

ClearVoice

MAY 28, 2020

COVID-19 has disrupted everything from supply chains to delivery systems. The brand also sends social media toolkits directly to wineries and charity partners so they can share content and promotions through their channels. We use social media platforms to share highly produced video content.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

ClearVoice

AUGUST 10, 2020

Yet, whether or not creating health care content scratches your creative itch, there’s no denying the huge demand for accurate, timely, and useful health and wellness information online, especially in the midst of the current COVID-19 pandemic. ‘The Content Strategy Toolkit’ – Meghan Casey.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Engagio

APRIL 2, 2020

If you only have a hammer, then everything is going to look like a nail — but revenue operations puts more tools in your toolkit. How is COVID-19 impacting revenue operations for you? Why is using Revenue Operations important? I’ll go back to my consulting career for that as well.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

If you only have a hammer, then everything is going to look like a nail — but revenue operations puts more tools in your toolkit. How is COVID-19 impacting revenue operations for you? Why is using Revenue Operations important? I’ll go back to my consulting career for that as well.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

If you only have a hammer, then everything is going to look like a nail — but revenue operations puts more tools in your toolkit. How is COVID-19 impacting revenue operations for you? Why is using Revenue Operations important? I’ll go back to my consulting career for that as well.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Navigate the Channel

SEPTEMBER 1, 2022

Webinars Before COVID. Pre-pandemic webinars were seemingly another tool in a company’s larger marketing, sales, and events toolkit. How COVID Affected Webinars. According to Forbes , “COVID-19 just vastly accelerated the move to make virtually all learning…virtual. And the scrambling began.

Webinar Metrics 13

Webinar Metrics Creativity Intent Work Management 13

Envy

MAY 19, 2020

The Future of B2B Tech Marketing, Our Top Three Insights: Insight 1: With or without COVID-19, the demand for marketing agencies and freelancers in the gig economy is growing at an unprecedented pace. Insight 2: Marketing technologies are an increasingly vital component of the CMO’s toolkit.

Paid Search Agency 23

Paid Search Agency B2B Marketing Advertising Agencies Marketing Automation Services 23

SendX

JUNE 4, 2020

In fact, COVID-19 compliance laws have made remote working the standard for most industries. Qandle has developed a remote working toolkit which has everything from task management to screen tracking to 1:1s. But now, it has become the norm. And managing it remotely can be really tricky.

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

Unbounce

SEPTEMBER 28, 2020

Meanwhile, as economies re-open, we’re now seeing a widening of gender inequities caused by COVID-19. For instance, when organizations make equal pay a priority , they’re 19% more likely to exceed industry-average levels of productivity and 54% more likely to beat industry-average turnover benchmarks.

Peer-to-peer 141

Peer-to-peer Communities Analysis Landing Pages 141

Envy

JULY 6, 2020

COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. If you were looking forward to them as much as we were, you’re probably very disappointed that so many were cancelled due to COVID-19. Don’t miss events like ‘How to use the CQForensic Toolkit’, led by Paula Januszkiewicz , owner at CQURE.

Trade Show 139

Trade Show Conference Training Cost 139

Engagio

APRIL 2, 2020

If you only have a hammer, then everything is going to look like a nail — but revenue operations puts more tools in your toolkit. How is COVID-19 impacting revenue operations for you? Why is using Revenue Operations important? I’ll go back to my consulting career for that as well.

Top of Funnel 12

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 12

Vidyard

APRIL 23, 2020

With the current global health crisis, most schools have shut down to help stem the spread of COVID-19. Expand your virtual teaching toolkit. Expand your virtual teaching toolkit. This move has forced educators to deliver some form of distance education or virtual learning online to support both students and parents.

Peer-to-peer 78

Peer-to-peer Work Management Education Paid Search Agency 78

Buffer

JULY 22, 2020

I’m looking forward to this next chapter of Buffer, and to a future where we can become a comprehensive toolkit for small businesses to build their brand, grow, and create great relationships with their customers. Here’s what that looks like: The COVID-19 impact Many businesses have been impacted by COVID-19, including us.

Product 94

Product Enterprise Management Work Management Marketing Management 94

Zoominfo

NOVEMBER 4, 2021

The program is geared towards managers with a minimum of six months of experience and delivers a leadership toolkit, insights on the latest principles of neuroscience, team assessment strategy, and a peer network. The effects of the COVID-19 pandemic have challenged our physical, mental, and emotional well-being.

Zoominfo 130

Zoominfo Work Management Peer-to-peer Marketing Management 130