NuSpark Consulting

DECEMBER 29, 2013

Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The online display industry has gone through significant changes over the years.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. You got it.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Outbound Engine

SEPTEMBER 16, 2019

Lynda.com, now part of LinkedIn Learning, has courses on everything from learning songwriting to becoming a software tester. Take a free Moz course to learn how to enhance your SEO. Check up on your social networks. If so, it’s a good time to share something with your network. OutboundEngine is one that does.)

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. ” BuzzFeed.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. ” BuzzFeed.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Associate Director of Digital and Social Media Marketing Felicity Vallence.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

NuSpark Consulting

MARCH 30, 2016

It is a location-based digital marketing process that lets marketers send messages to smartphone users in a defined geographic area. Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Just have a plan, a budget, and a compelling offer. The post Geofencing?

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

FMG Suite

JULY 7, 2019

You don’t have to be a social media expert for it to make a difference! To create a winning social media plan, you need to do the following: Build a Strategy. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. million under management.” .

Social Media 60

Social Media Media Marketing & Strategy Curation 60

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

NuSpark Consulting

JUNE 9, 2012

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Bear in mind that audiences will start out small, but if you’re marketing your site properly, audiences will build, and retargeting impressions will begin occurring.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Bear in mind that audiences will start out small, but if you’re marketing your site properly, audiences will build, and retargeting impressions will begin occurring.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

SnapApp

MAY 17, 2012

Social media is a constantly changing field with new apps, technologies and networks being released every day. To keep up, your social media strategy needs to be adjusted continuously as well. Creating a social media plan will help keep your strategy on track as it evolves. You can then use your original plan to?refocus?these

Social Media 48

Social Media Allocation Planning Media 48

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. On reflection, this makes sense.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. View this post on Instagram. View this post on Instagram.

Social Media 88

Social Media Brand Identity Branding Media 88

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Enterprise Management 62

Enterprise Management Marketing Management Marketing Automation Services Budget Programs 62

SocialPilot

JUNE 11, 2024

Successful marketers agree that brands with a well-documented strategy are much more likely to accomplish social marketing goals than those without them. Of course, you can’t pre-plan topical content in advance every time, but with a calendar in hand, you can schedule it much better.

Template 88

Template Social Media Media Allocation 88

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Chris Penn is a maestro. Who would’ve known?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 16, 2010

I’d be honored if you’d sign up for the 3-2-1 and or The Social Media Messenger. link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter?

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

APRIL 12, 2012

When people think about attending an event, one of the first things they think of is the networking possibilities. But networking is much easier said than done. It isn't enough just to hear executives at companies speak; you should network with the companies who are similar to you. 1) Meet everyone you can. And for good reason!

Conference 28

Conference Work Management Network Marketing Trade Show 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s something any small business marketer can learn from. Source: Marketing Profs ). And always, always stay classy , of course. Of course you do.

Social Media 28

Social Media Social Marketing Tips Media 28

ScanmarQED

JANUARY 18, 2024

Being a marketing consultant, I wonder, can I bring an interest for the environment into my work in 2024? So, if I take the two idioms mentioned above – can I see how these can align to marketing practices, and even better to analytics in a way that I can bring some positive impact for the environment through the next 12 months?

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. It is an essential role in a marketing team that can increase conversions and return on investments (ROI). Copywriting. Creativity.

Social Media 131

Social Media Work Management Marketing Management Media 131

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Put it on YouTube of course. Now you’re combining content with marketing, social media with customer service.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. Your social media strategy should do this too. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122