seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important. Ankle socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Inbound marketing is a successful technique to increase traffic organically.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Quick Takeaways.

Brand Identity 288

Brand Identity Branding SERP Paid Search Agency 288

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. This may differ depending on industry, topic, and of course broader cultural trends. This is just one keyword, in one business niche.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Unbounce

JUNE 15, 2023

This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. Here’s the skinny: What AI-driven search means for SEO experts and marketers For years, marketers have focused on creating search-optimized content to generate organic traffic to our websites.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

MARCH 23, 2020

Whether you’re reading this as a small business owner concerned about your traffic, or an agency with clients who are hurting financially — we’re here to support you. Today through May 31, you’ll be able to access the courses in Moz Academy for free. As long as you’re logged in, you’ll be good to go.

Course 94

Course SEO Communities Small Business Marketing 94

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keywords are still important. Nearly 60% of all website traffic currently comes from people using mobile devices. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages.

Top of Funnel 256

Top of Funnel Sales Qualified Leads Leads Lead 256

Webbiquity

NOVEMBER 29, 2019

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more. Research the Right Keyword Opportunities. SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). When a user searches for a keyword, you want to show up in the search engine results and do so with a title that’s so enticing they can’t help but click it. Simple SEO: Don’t overstuff keywords.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. That’s where the Google Search Console comes into play.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. Over half of traffic to brand sites comes from search. Yet, many content programs still find themselves stuck in the dark ages, keyword-stuffing in vain. Content Strategy Course: Brand Awareness.

Resources 210

Resources Content Marketing Lead Gen Course 210

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. For example, one of Preply’s services is a course that lets students learn English online.

Traffic 97

Traffic Conversion Product Cross-Selling 97

ClearVoice

JUNE 22, 2022

Of course, you want to get site traffic that aligns with your SEO goals. That’s why you need to be mindful of a keyword’s search intent. Ignore it, and you just might herd thousands of irrelevant, low-quality traffic to your website. Keywords have various search intents attached to them. More on this below.).

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Hubspot

MARCH 17, 2020

If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing. Hyperlocal marketing accomplishes one main goal: raising foot traffic to a store's physical location for people who rely on "near me" queries for shopping. Those keywords will expand your reach.

Course 96

Course Planning Paid Search Agency Marketing & Strategy 96

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Keyword Research. Focusing on thought leadership ?

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Top Rank Marketing

APRIL 8, 2024

Strengthen SEO performance Of course, bringing more people to your website is a crucial goal alongside engaging them once they arrive. This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary.

Lead Scoring 107

Lead Scoring Lead Ranking Paid Search Agency Content 107

Top Rank Marketing

NOVEMBER 9, 2023

Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 110

Process SEO B2B Marketing Lead Scoring 110

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Top Rank Marketing

OCTOBER 25, 2023

Research has found that organic search accounts for more than half of all website traffic globally. Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for? Why is this so important? Where are you lacking visibility with your target audience?

SEO 119

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 119

Moz

APRIL 22, 2020

Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

Keywords 65

Keywords Research Paid Search Agency CTR 65

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The SEO team would come in at the end, cram in keywords, and make the writing worse.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Moz

NOVEMBER 12, 2018

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). This is one of the best ways to grow your organic traffic.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58