Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Lowest Cost Per Lead Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Only B2B

MAY 23, 2023

This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments. By delving into the benefits and substantiating them with industry references and statistics, we shed light on how this innovative approach can revolutionize lead generation while optimizing cost efficiency.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Management Cost 62

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). people leaving for another role) or “involuntary” (e.g.,

Customer Surveys 132

Customer Surveys Promotion Marketing Report Trends 132

Porch Group Media

JULY 21, 2021

Moving to a new city or town can involve costs that exist far beyond simple finances. For the 40 million Americans who relocate annually, many will be forced to juggle standard moving costs (such as rent, utilities, and security deposit), additional costs (home improvement and grocery store trips), and the stress of the process all at once.

Cost 52

Cost First-Mover Advantage Ad Exchange Work Management 52

Salesforce Marketing Cloud

DECEMBER 16, 2022

To learn more about what today’s consumers want, we surveyed nearly 12,000 global healthcare consumers about their expectations of health insurance providers for our latest Connected Healthcare Consumer report. Download the report. Connected Healthcare Consumer report. Sign up now.

Cost 52

Cost Terms and Conditions Customer Surveys Contacts 52

Aberdeen

JANUARY 9, 2023

In fact, a recent Aberdeen survey revealed that two thirds of small retailers have a total annual technology budget under $50k and a quarter of them are working with less than $10k per year. Consider the “Cost” of Doing Nothing. However, it’s crucial to consider the cost of operation without the above-mentioned tools.

Cost 52

Cost Spending Allocation Peer-to-peer 52

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hinge Marketing

NOVEMBER 5, 2020

Technology itself has allowed providers to enter the market en masse with feature-rich yet low-cost solutions. This study also saw the addition of industry specific versions of the report, such as this one. Using phone interviews and online surveys, we researched 191 buyers and 60 sellers of technology and software services.

Cost 124

Cost Business Sample Pricing 124

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. Implement marketing automation that doesn’t require “experts” Hidden costs. These experts will kill your total cost of ownership.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. Cost : $15 monthly / $9 per month annually.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. Set time aside – say 10% – dedicated to measurement.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 127

SMS Purchase Planning Mobile Marketing 127

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Webbiquity

JULY 19, 2022

Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. So while leading indicators are used to predict future results, lagging indicators report past results that have already happened. Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Unbound B2B

JANUARY 10, 2023

The cost-per-lead acquisition is different for every business based on size and market competition. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. In this article, we explore what lead generation outsourcing entails and how lead generation costing is done.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 117

Demand Customer Surveys Paid Search Agency Communities 117

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. TikTok users are 1.3x An important channel. Why we care.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! But does anyone have a handle on the costs? What are the costs of producing content that never gets used? I looked for answers in 2 separate reports. blogs (65%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Marketing Insider Group

JANUARY 31, 2023

Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth. Hiring a marketing agency allows you to maximize your marketing efforts while utilizing the most cost-effective option.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

NOVEMBER 9, 2020

Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” This comes as the U.K.

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Marketing AI 126

Marketing AI Tools Generation Lead Ranking 126