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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

We’re also seeing CDP used more for advertising applications, as companies lean more heavily on first-party data to replace the loss of third-party cookies and replace other targeting methods that become harder as privacy rules become more stringent. Where do you see the industry headed next?

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Churn Rate.

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

The use of machine learning in advertising can help ad agencies stay competitive in today’s market by providing more targeted and effective advertising, and also potentially lead to cost savings and increased revenue. Furthermore, it can help to reduce costs associated with ineffective advertising campaigns.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. The short answer: Education, recruiting, and training have traditionally been regarded as distinct, distantly related parts of the job placement pipeline.