KoMarketing Associates

MARCH 3, 2016

For advertisers who currently have keywords in the sub-4 th position, it’s time to determine if bidding more for those keywords is worth being at the top. For advertisers already in the top spots, they need to be prepared to see an increase in cost per clicks (CPC) as competitors try to break the top 4.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. They may focus on pinpointing the product’s best points and what your B2B solutions can do for clients, follow and try to keep up with current market trends, and achieve set goals.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

KoMarketing Associates

AUGUST 30, 2016

This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually. In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? Data points that should be looked at include: Click-Through-Rate.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Biznology

FEBRUARY 20, 2012

Increase natural search engine traffic by 25% for your top 5 top-converting terms. the most qualified traffic). Then conduct an SEO campaign specifically targeting these terms to drive more qualified traffic and revenue. Drive down cost per acquisition by 20% for your 5 highest cost keywords.

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

KoMarketing Associates

DECEMBER 14, 2017

Baidu is trying to attract more advertising dollars by providing mobile-friendly features, such as call extension and enhanced CPC bidding on mobile, which has drawn marketers’ attention. Insights for digital marketers: B2B marketers should take advantage of the precise targeting options available on social media platforms and Baidu.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). High CPC bids and high-quality scores get favoritism when getting placed. + How to Make Use of SERPs. Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

KoMarketing Associates

FEBRUARY 25, 2016

Paid search marketing works in much the same way. You talk to the client, figure out their needs, research the landing pages, strategize, and then “draft” your keyword list/ad creative in the hopes that it will be successful. For instance, keywords that were estimated to receive high quality traffic are not performing as planned.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Anything Goes Marketing

NOVEMBER 27, 2006

Marketleap Link Popularity Check : Compare your site traffic to your competitors. Use this tool and it will let you know what are the top typos for the keywords you enter. Keyword Suggestion Tool : Find out how many times each of the keywords & phrases you enter has been searched on so far this month in the major search engines.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

The Marketing Blender

APRIL 5, 2022

One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. In contrast, B2C marketers often use outbound methods such as paid advertising and direct mail to generate leads.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. It is calculated by dividing clicks by impressions.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

LeadSquared

MARCH 12, 2013

With over 88 billion searches conducted per month, Google is the most popular search engine in the world. Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. Paid Search (PPC Marketing through Google Adwords Campaign).

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads?

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. It is calculated by dividing clicks by impressions.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. It is calculated by dividing clicks by impressions.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Ontraport

FEBRUARY 12, 2020

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Valasys

SEPTEMBER 12, 2019

While positive comments are guidelines for marketers to figure out which pieces of content are working best for them, negative comments help them fix the loopholes in their online marketing endeavors. Measuring & Employing most engaging hashtags: Hashtags on Instagram work like the keywords for search engines.

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

KoMarketing Associates

JUNE 13, 2013

Digital Marketing – 349,268 members. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Official Direct Marketing Association – 22,190 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Unbounce

MAY 12, 2020

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). You know those clickbaity, keyword-dense ads that send you to a mystery website or page with a million different products?

Cost Per Click 145

Cost Per Click Ads Google Lead Scoring 145

Single Grain

JUNE 14, 2023

PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Single Grain

MAY 11, 2023

If your brand already has a website, the next wise and logical step is to point your target market to it through advertising. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

KoMarketing Associates

JUNE 12, 2017

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Keywords – Match Types. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

Single Grain

FEBRUARY 10, 2023

You already know that things like competitor analysis, keyword research and search rank tracking are vitally important if you’re going to achieve maximum online visibility for your brand. It was voted the best marketing and digital advertising product last year by the leading technology review platform G2.

Paid Content 52

Paid Content Budget Programs SEO Tools 52

Single Grain

JUNE 6, 2023

In this article, we will break down the different pricing models used in PPC marketing and explore the factors that influence PPC pricing, going beyond just keyword bidding. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Not convinced?

PPC 52

PPC Pricing Price Paid Search Agency 52

Buffer

OCTOBER 3, 2018

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task.

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Single Grain

JANUARY 31, 2020

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. It includes detailed research on every aspect of your marketing program and accesses how your ads perform for both the short and long term.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

KoMarketing Associates

APRIL 12, 2018

Perhaps there is an expectation for marketing to improve traffic, increase brand awareness, or even generate leads? Whatever those goals are, knowing them is the first step in creating a successful content marketing strategy. Next, determine which keywords and topics will help achieve your program goals. Evergreen Topics.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. People dont want to get too caught up in building content for “onesy twosy” search traffic.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

QuanticMind

SEPTEMBER 14, 2018

For years, online marketers have been using it as an opportunity to generate higher levels of return on investment with far less work required than ever before. CPC was important, yes — but it was only one small part of a much larger story. But it also represents something far more powerful and important.

Cost per Acquisition 44

Cost per Acquisition Automation Cost Per Click CPC 44

Directive Agency

DECEMBER 1, 2017

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. If you iterate an old ad instead of creating a new one, you can test the sales copy, targeted keywords, and focused audience. Think about it.

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. The potential increase in traffic is a good payoff for my guest posts I guess. Think about it.

Blogger 40

Blogger Adsense Twitter Buzz 40