Oktopost

MAY 18, 2021

By being able to put all of these correlating factors together of how people feel about your brand, what you do well, what you don’t do well, and then how you take the actions to improve it, it all means wiser decision making and more thoughtful efforts.”

Work Management 119

Work Management Brand Identity Branding Correlation 119

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. Adapting messages to roles and histories. They recommend prime send times for maximum engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. About seven years ago, the newly established field of computational social science provided an answer: digital psychometrics. Digital Psychometrics.

Personalization 62

Personalization Planning Ideal Customer Profiles Work Management 62

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. When outsourcing to a third-party agency, companies only pay for the services rendered and are free from worrying about employee salaries, benefits, incentives and overhead costs. Performance metrics.

Link Building 108

Link Building Advertising Agencies Ad Building Tips 108

SmartBrief - Marketing

JANUARY 22, 2024

Uncertainty and data quality issues challenge AI adoption in B2B marketing AI embedded in the B2B martech stack can drive efficiency and effectiveness by continuously learning about audience context, preferences and intent, and then using that knowledge to make predictions and deliver experiences that drive conversions and the pipeline.

Marketing AI 93

Marketing AI B2B Marketing Trends Planning 93

Adobe Experience Cloud Blog

APRIL 24, 2019

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The report sent shockwaves through the advertising community, and our continued conversation is a testament to the pervasiveness of the transparency issue.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Salesforce Marketing Cloud

AUGUST 17, 2022

There is no doubt the predictive capabilities brought about by these algorithms have helped businesses to scale rapidly. The debate about regulating AI, though, is global, and heated up in 2021. Here’s how: Be transparent. As a result, governments around the world have begun drafting and implementing a bevy of AI regulations.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Hubspot

JULY 13, 2023

Conversely, there are endless dilemmas about how AI will shape reality, raising serious concerns. So, let’s explore what sales leaders think about AI-powered solutions and what they do to overcome AI fears. But what brings about these AI concerns in sales? On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Buffer

MARCH 24, 2021

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Transparency has been a critical factor in lowering our gender wage gap.

Analysis 92

Analysis Transparency Correlation Comparison 92

Sana Commerce

SEPTEMBER 12, 2023

Whether you’re a business owner on the hunt for budget-friendly solutions or a decision-maker looking to embrace software pricing that adapts seamlessly to your growth trajectory, the concept of GMV pricing opens doors to a new dimension of flexibility and transparency. What’s included in your pricing? What happens if my GMV fluctuates?

Budget Programs 52

Budget Programs Pricing Price Software 52

Sprout Social

JANUARY 12, 2023

In this article, we’ll outline everything you need to know about developing and sharing your own brand values. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. What are brand values? Make aligned decisions. Identify themes.

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Heinz Marketing

JUNE 21, 2022

One of the simplest ways to acquire “lookalike” members at the lowest cost is to establish community influencers — or members who will spread the word about your community in their circle. Unfortunately, this comes with the illusion of transparency — or when we assume those around us already know how we feel.

Communities 107

Communities Lead Ranking Ad Frequency Marketing & Strategy 107

SmartBug Media

JUNE 1, 2022

66 percent of consumers say they will share personal data about themselves if they think it will elevate their customer experience. Net Promoter Scores , while not directly correlated to revenue such as churn and LTV, are important indicators of how satisfactory—and successful—your customer experience strategies are.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Salesforce Marketing Cloud

MARCH 21, 2022

Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. To dig in, organizations should track every promotion and pay increase, and look for correlations between people working in the office or remotely. True equity isn’t possible without first being inclusive.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Bannerflow

FEBRUARY 19, 2020

Agency relationships and transparency in 2020. Year-on-year, brands’ confidence to in-house operations has stayed about the same. Transparency is a constant concern in marketing, so it’s no surprise that it appears in the top three benefits of in-house marketing. Agency relationships and transparency in 2020.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. Adapting messages to roles and histories. They recommend prime send times for maximum engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Exo B2B

FEBRUARY 28, 2024

But what’s all the fuss about measuring customer experience? The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it. In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads. AI is rapidly evolving and still very early.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

seo.co

MAY 1, 2022

You have certainly heard about Google’s algorithm. At least, that was the latest count in 2018 when Google was still transparent about the changes. In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit.

Google 98

Google De-duplication SEO Keywords 98

Brightedge

AUGUST 8, 2022

And it leaves SEOs in no doubt about the importance of mobile optimization. Mobile devices constitute the most popular way of accessing the web, search traffic is predominantly mobile, and Google has been transparent about the fact that it prioritizes mobile websites during indexing and ranking.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Webbiquity

AUGUST 21, 2018

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. Don’t Fret About Experience. Guest post by Jon Terry.

Enterprise Management 151

Enterprise Management Peer-to-peer Work Management Marketing Management 151

LeanData

OCTOBER 26, 2022

Schedule demos with your top three vendors and be transparent about your buying timetable. When dealing with software vendors, Maxey says, “Don’t correlate being nice with having a good product. Do these vendors look like companies you want to partner with?”. If the vendor offers a free trial, or freemium features, test it out.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

ClearVoice

MARCH 26, 2024

Know why you’re creating content.” – Ellen Gomes, Glintinc Now that you know what the best marketing KPIs are, how do you go about setting them? Watch for anything that may correlate with higher engagement, traffic, or conversions. They let you shout from the rooftops about your success.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft. Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights: How AI Can Make Sense Out of Big Data AI’s integration into the marketing landscape, as explored in our previous discussion on AI Marketing, has brought about a revolutionary transformation in the industry. One of its most impactful aspects is its profound influence on data analysis.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Litmus

APRIL 11, 2022

The more you understand about how your customers engage with your brand and when, the better positioned you are to deliver messages that resonate. We’ve moved it towards trying to collect more information about subscriber interests–like who they are, and where they work,” says Mistry. Don’t assume you know each customer journey.

Email Marketing 84

Email Marketing Planning Webinar Metrics Click Rate 84

Marketing Craftmanship

JANUARY 10, 2015

Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency. Based on a similar rationale, regulators may also be more likely to focus attention on funds that have very little to say about the nature of their business.

Practices 100

Practices Planning Enterprise Management Transparency 100

Televerde

APRIL 19, 2021

After all, lead generation has a direct correlation to sales growth, which is why 53% of marketers spend half their budget on it. Work to create a transparent relationship between these departments so that everyone is working together for the greater good of the company. Sharing timely updates about new products and special offers.

Lead Ranking 75

Lead Ranking Sales Qualified Leads Lead Scoring Leads 75

ClearVoice

DECEMBER 14, 2020

It used to be more of a veiled practice that SEO agencies and professionals used to increase rankings, without being super transparent about where and how exactly those links were being built. Studies performed by Backlinko and Ahrefs have found that there is absolutely a correlation between a number of backlinks and Google rankings.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Outgrow

APRIL 29, 2024

Social proof is when individuals observe and mimic the actions of others, particularly when they’re unsure about what to do themselves. For example, Gillette posts customer photos with quotes about how Gillette products have helped them look and feel their best. What is Social Proof?

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sprout Social

AUGUST 17, 2022

If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand. Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 121

Social Media Tools Campaigns Media 121

Hubspot

MARCH 2, 2020

Meanwhile, if you're a marketer or advertiser, considering the future work landscape can help you make decisions about which work styles could be best for your career in the long run. Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. Think about it?

Marketing AI 100

Marketing AI Paid Search Agency Planning Work Management 100

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent. It provides insights into the interests, preferences, and activities of potential event attendees.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

FEBRUARY 23, 2023

Defining data governance is challenging due to a mix of key factors: Varied understanding of governance information Lack of leadership Limited resources Low data literacy across the business A lack of alignment and transparency on common goals Silos Siloed data prevents the free flow of information.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Canadian Marketing Association

DECEMBER 12, 2019

Reputation has historically been difficult to measure, as it presumes some correlation between a good or bad reputation and sales or stock value. Be reliable, responsible and transparent, and act on your good intentions. And, if a crisis does happen, the same rules apply.

Work Management 62

Work Management Marketing Management Correlation Trust Marketing 62