What Is Privacy Forward and Why Does it Matter for Marketers?
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. The data that is already out there, whether it’s been released or stolen, can then be correlated and shared. Transparency=Trust. Moreover, data breaches appear to be accelerating in severity and scale.
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