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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279
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The Power of Influence: Leveraging Social Proof to Boost Engagement

Outgrow

According to a study by Referral Rock 4 , 70% of people trust “consumer opinions posted online,” even if done anonymously. Through these engaging sessions, Chipotle showcases its commitment to transparency and quality. Look for correlations between social proof initiatives and increases in sales or revenue.

Outgrow 52
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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. We like to call this “ knowledge sharing.”.

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Six Lessons Learned from High-Performing Lean Teams

Webbiquity

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. A key element of Lean thinking is relying on data—not “gut,” the highest paid person’s opinion, or past experience—to make decisions. Guest post by Jon Terry.

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10 Companies You Need To Study if You Want To Build a Category

Metadata

Why study Gong: They found a way to arm sales leaders with insights through machine analysis of sales calls, and proved how a “reality” view of sales (without opinion) is possible. Why study Asana: They found a way to enable teamwork without email, helping teams manage projects and tasks with transparency.

Studies 52
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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. You have certainly heard about Google’s algorithm. Ten times per year?

Google 98