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In-house Marketing Trends 2020: What you need to know

Bannerflow

All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Agency relationships and transparency in 2020. Transparency is a constant concern in marketing, so it’s no surprise that it appears in the top three benefits of in-house marketing. How in-house marketing impacts ROI.

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Mobile SEO: Why It’s Important and How to Optimize Your Site in 2022

Brightedge

Mobile devices constitute the most popular way of accessing the web, search traffic is predominantly mobile, and Google has been transparent about the fact that it prioritizes mobile websites during indexing and ranking. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic.

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The State of In-housing 2020: Creativity and ROI Flourishing

Bannerflow

Another key stat unearthed by the second edition of our “State of In-housing” report is that 58% of marketers have seen positive ROI since moving their digital marketing in-house. Thus, it appears for these brands, there is a correlation between greater creativity and positive ROI. A remarkable achievement!

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How the Workplace Could Change for Marketers in 2020 [and Beyond]

Hubspot

The impact of flexibility on a company is apparent when looking at the data and stats related to it. Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. Wages could become more transparent. The statistic above makes sense.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. The reason is that AI tools, such as ChatGPT, have been trained on outdated data from 2021 and 2022, so they can’t provide fresh stats/data. Additionally, it doesn’t keep up with industry trends.

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How Event Tech Turns Internal Events Into Employee Retention Engines

Attendify

Was there a correlation between how often new hires interacted with your event app’s social network and their overall level of onboarding satisfaction? You’ll be able to easily segment sessions offered by employee type or department, then track attendance stats for optimal planning. Just ask them to rate it in-app.

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Your Anti-Social CEO Is Hurting Your Brand [New Data]

Hubspot

Tweet This Stat]. It''s about transparency and trust. When CEOs choose not to be social, that transparency and trust suffers. Tweet This Stat] Not a fan of the CEO? Not quite causation and correlation, I agree, but interesting nonetheless. Tweet This Stat]. Tweet This Stat]. Tweet This Stat].