Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sword and the Script | B2B

APRIL 18, 2023

Here are three findings from the report that stood out to me. In the seven years we’ve been producing this report, there are a handful of things we’ve learned,” NetLine wrote in the introduction. First among them is that “content consumption is directly correlated with future investment.”

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. So, what metrics should marketers report on ? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These concerns were driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 164

CMO Demand Generation Business Correlation 164

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Most agencies (57.8 percent) use engagement metrics to gauge their ROI.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

JUNE 7, 2017

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. In correlation with these results, 63.4 The majority (50.3

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

Marketing Insider Group

DECEMBER 9, 2019

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. And trust is heavily on the mind of marketers, according to PAN’s survey. PAN’s survey found this to be a challenging area, with only 31.1% That connection needs to be built on trust.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Salesforce Marketing Cloud

JUNE 12, 2023

But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data. And the biggest challenge for most people?

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

chiefmartech

JANUARY 18, 2022

Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. It correlates inversely with the number of compliance officers on staff, I hypothesize.). In fact, since both are correlated with the size of the business, small to enterprise, there are plenty of other explanations.

Enterprise Management 121

Enterprise Management Aggregators Correlation Work Management 121

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Heinz Marketing

JUNE 29, 2022

In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

Buy 104

Buy Research Correlation Training 104

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy. Find the purpose in your work.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Learn more about the capabilities and benefits of this critical technology by downloading our free report. There is no standard model for an identity graph.

Mobile Advertising 100

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 100

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Identify patterns, correlations, and trends among the resulting segments.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. Why we care. Get MarTech!

Marketing Report 97

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 97

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Top of Funnel 109

Top of Funnel Social Media Work Management Correlation 109

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Analyzing Market Reports and Reliable Data The impact of analyzing market reports, industry publications, and data from reliable sources cannot be overstated.

Business 114

Business Analysis Work Management Forecasting 114

Champion Communications

FEBRUARY 8, 2023

Well, the issue seems to be down to a lack of understanding about the value of PR. CEOs: What’s the point? Almost all the CEOs (96%) surveyed claimed that they see PR as a cost centre rather than a revenue generator. So, what’s creating this tension? Then speak to the sales team about how prospects and leads have received coverage.

PR 62

PR Research B2B CMO 62

B2B Marketing Directions

JANUARY 5, 2020

A research report published late last year by LeadMD and Drift provides several important - and somewhat surprising - insights about the state of sales-marketing alignment, and about what business leaders need to do to reap the maximum benefits from a productive marketing and sales relationship.

Paid Search Agency 64

Paid Search Agency Correlation Customer Surveys B2B Sales 64

InsightSquared

MAY 7, 2019

Across the board, though, when comparing peer companies with similar sales models and at similar stages of growth, there is a strong correlation between growth and sales cycles. Want to learn more about how InsightSquared can help you and your sales team report on key metrics such as average sales cycle? Reach out to us here.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. A 20-hour post will always outperform a one-hour post.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

FMG Suite

NOVEMBER 21, 2022

Winners of The San Diego Union-Tribune’s Top Workplaces Award were determined by a researched-backed 24-question survey designed to measure employee engagement and satisfaction. We believe that a company’s success is directly correlated with employee satisfaction and the overall health of its culture.

Customer Satisfaction 52

Customer Satisfaction Correlation Customer Surveys Organic Leads 52

Salesforce Marketing Cloud

MARCH 21, 2022

Reporting on granular demographic differences helps organizations establish a baseline, and understand motivations for who is working where, and why. To answer these questions, OpenSesame recommends fielding anonymous surveys to understand employee perception on how much control they have over their work life.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. Download the 2017 Growth Drivers Report to find out.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Branding Brand Identity eCommerce 142

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102