SmartBrief - Marketing

JANUARY 22, 2024

Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. The availability of advanced large language models and user-friendly applications has made AI more accessible, forcing adoption even in laggard organizations.

Marketing AI 103

Marketing AI B2B Marketing Trends Planning 103

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. It’s designed to be an open-source and interoperable framework that requires user consent.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Oktopost

MAY 18, 2021

By being able to put all of these correlating factors together of how people feel about your brand, what you do well, what you don’t do well, and then how you take the actions to improve it, it all means wiser decision making and more thoughtful efforts.” At the end of the day, it’s all about being radically transparent.

Work Management 119

Work Management Brand Identity Branding Correlation 119

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. Equally crucial is the consistent assessment and enhancement of your demand generation endeavors.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. The team strives for maximum transparency and is not willing to sell dozens of low-quality links (which will not make any impact on the results of their clients) for the same amount. False promises.

Link Building 117

Link Building Advertising Agencies Ad Building Tips 117

SmartBug Media

APRIL 23, 2024

However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Webinar Metrics Work Management 64

Sprout Social

JANUARY 12, 2023

Brand values are the beliefs that govern the way an organization does business. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What are brand values? Make aligned decisions.

Lead Ranking 133

Lead Ranking Lead Scoring Effectiveness Brand Identity 133

Salesforce Marketing Cloud

MARCH 21, 2022

To effectively track inclusion,” the Gartner experts wrote, “organizations must measure employee sentiment with a considered definition of inclusion, ensuring the organization can act fast on the results.”. Writing in Harvard Business Review, Gartner HR experts noted that inclusion unlocks the potential of a diverse workforce.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Heinz Marketing

JUNE 21, 2022

Sometimes influencers appear organically, but you might also offer a referral program or other incentive to encourage more members to spread the word. Until your community has matured to have enough leaders naturally, you may need to enlist people in your organization to usher in new members. 3. Designate a Manager.

Communities 107

Communities Lead Ranking Ad Frequency Marketing & Strategy 107

SmartBug Media

JUNE 1, 2022

But of course, when advocating for your organization to become more customer-centric, you need more than a seemingly obvious (and sometimes abstract) idea. To be successful, it needs to be woven into the very fabric of your business or organization. How Do Today’s Customers Value Customer-Centricity? The Impact of Customer-Centricity.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. It empowers organizations to make better, consistent, and data-driven decisions. What is decision intelligence?

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Webbiquity

AUGUST 21, 2018

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. Every team and every organization has its own unique journey towards becoming Lean—and no path is better than another. Guest post by Jon Terry. Respect the Journey.

Enterprise Management 151

Enterprise Management Peer-to-peer Work Management Marketing Management 151

Valasys

AUGUST 8, 2023

It undergoes extensive training with large datasets, learns from this data, and subsequently analyzes real-time information to identify correlations and patterns, making predictions about future trends. Decreased Operational Costs: Incorporating AI-powered systems for data analysis results in significant cost reductions for organizations.

Intent 52

Intent Lead Ranking Digital Asset Management Analysis 52

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. This article will help you position the importance of this multifaceted discipline to others.

Public Relations 118

Public Relations PR Thought Leadership Advertising Agencies 118

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. Make sure to focus on your organic traffic when tracking your keywords.

Google 98

Google De-duplication SEO Keywords 98

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. Equally crucial is the consistent assessment and enhancement of your demand generation endeavors.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Exo B2B

FEBRUARY 28, 2024

The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it. A longer, more complex process: purchasing decisions are made by several stakeholders within the organization, requiring effective management of relationships with these different parties.

Business 52

Business Customer Satisfaction Word of Mouth Lead Ranking 52

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

The data that is already out there, whether it’s been released or stolen, can then be correlated and shared. Transparency=Trust. It also encourages organizations that collect personal data to conduct mapping and maintain a 360-degree view. Transparency is paramount.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Zoominfo

FEBRUARY 23, 2023

Defining data governance is challenging due to a mix of key factors: Varied understanding of governance information Lack of leadership Limited resources Low data literacy across the business A lack of alignment and transparency on common goals Silos Siloed data prevents the free flow of information.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Sprout Social

AUGUST 17, 2022

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. The platform also makes it a cinch to label and organize notable customer conversations and competitor activity. Recent features include the ability to also see when a competitor boosts an organic post as an ad.

Social Media 130

Social Media Tools Campaigns Media 130

Brightedge

AUGUST 8, 2022

Mobile devices constitute the most popular way of accessing the web, search traffic is predominantly mobile, and Google has been transparent about the fact that it prioritizes mobile websites during indexing and ranking. And it leaves SEOs in no doubt about the importance of mobile optimization. Update URLs on your mobile site if necessary.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Metadata

DECEMBER 1, 2021

Why study Asana: They found a way to enable teamwork without email, helping teams manage projects and tasks with transparency. Why study Slack: They are revolutionizing the way we communicate at work through transparency and centralization. Why study Gainsight: Launching an entirely new department within organizations is no easy feat.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). Why It’s Nearly Impossible to Rank Organically.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Televerde

APRIL 19, 2021

After all, lead generation has a direct correlation to sales growth, which is why 53% of marketers spend half their budget on it. Carefully strategized sales and marketing methods can generate quality leads that convert to customers and drive sales growth for your organization. Map Out Your Lead to Revenue Process.

Lead Ranking 75

Lead Ranking Sales Qualified Leads Lead Scoring Lead 75

Canadian Marketing Association

DECEMBER 12, 2019

Reputation has historically been difficult to measure, as it presumes some correlation between a good or bad reputation and sales or stock value. Be reliable, responsible and transparent, and act on your good intentions. And, if a crisis does happen, the same rules apply.

Work Management 62

Work Management Marketing Management Correlation Trust Marketing 62

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Watch for anything that may correlate with higher engagement, traffic, or conversions. Consider these extra metrics for performance. Communicate Results A huge bonus of KPIs?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

EveryoneSocial

JANUARY 18, 2021

Around 70% of Americans are disengaged at work so it’s a challenge for most organizations that needs to be addressed. 74% of employees draw a correlation between culture and their ability to serve their customer base. For all of the strategies above, transparent communication is critical to see success.

Enterprise Management 107

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 107

Valasys

FEBRUARY 2, 2024

AI-enhanced target market identification enables organizations to adapt their marketing strategies in real-time based on evolving consumer preferences, thereby gaining a competitive edge. Detect subtle patterns and correlations. How is AI-Enhanced Target Market Identification Used?

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Convince & Convert

SEPTEMBER 1, 2015

Why businesses need a full understanding of social media’s impact on their organization across the board (not just in marketing). Transparency’s impact in social, even with negative reviews. Google’s attempts at social media channels and why they failed. Who, in a company, should take responsibility for social.

Skype 135

Skype Correlation Paid Search Agency Social Media 135

Hubspot

MARCH 2, 2020

Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. Wages could become more transparent. LinkedIn reports that 53% of HR reps and recruiters say pay transparency will transform workplaces of the future. The statistic above makes sense.

Marketing AI 101

Marketing AI Paid Search Agency Planning Work Management 101

Martech

SEPTEMBER 28, 2021

For example, a pure online organization may rarely use postal addresses and is likely to have lower-quality address data than an organization that relies on fulfillment to a physical shipping address. Identity graph. There is no standard model for an identity graph. Privacy compliance and data ownership.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Privacy Work Management 117

KoMarketing Associates

JUNE 7, 2018

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech Advisor

DECEMBER 18, 2019

In the last ten years, we’ve watched public sector organizations do their best to keep up with dizzying, high-speed change — change powered by tech and steered by citizen expectations for “easy” and “now.” Transparency. We’re seeing momentum. You love dogs, so you sign up.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Atomic Reach

JULY 27, 2023

We correlate influencer content performance to any social/brand owned channels 4. Case Study #2: B2B FinTech | 246% Organic Traffic Increase In another case study, B2B credit management platform asked us for help optimizing their existing content with AI-informed influencers to increase organic traffic and leads.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. This will also speak highly about how transparent your company is and how well-versed you are in terms of preempting the client’s perspective. . The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Outgrow

APRIL 29, 2024

Some of its common types include: Expert Recommendations: Endorsements from respected individuals or organizations that are experts in their respective fields build trust and credibility. Through these engaging sessions, Chipotle showcases its commitment to transparency and quality.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Organic or paid content? The organic content you share on social has a tremendous impact on SEO and the community-building process around your network.

Paid Content 112

Paid Content Social Media Planning Campaigns 112