article thumbnail

The 5 best practices of digital asset management

Martech

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. Audit your assets. Get MarTech! Get MarTech!

Practices 113
article thumbnail

How AI is changing communications and PR: Risks and benefits

Sprout Social

Here are three practical corporate communications applications that can help your team save time. Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. But what does “more” look like exactly?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. All suggestions, even if it’s backed by data, should still make practical and strategic sense.

Analysis 156
article thumbnail

Navigating the Grey Zone: Is AI-Generated Content Considered Plagiarism?

ClearVoice

Most copyright laws in the US and elsewhere center on the premise of human authorship. In 2016, the Associated Press started to employ AI to write minor-league baseball game recaps. This was mostly because it remained ambiguous whether the generated content constituted a copyright violation. Firstly, transparency is key.

article thumbnail

AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

I could practically retire. Deep dive: GPT-3 is the Sparring Partner You Didn’t Know You Needed How to Navigate the Risks of AI-Generated Content You’ll be hard-pressed to find a content use case artificial intelligence can’t help with. They may also cause copyright issues and data leaks.

article thumbnail

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

RSS 120
article thumbnail

How to raise money for your next album

ConvertKit

While that’s something studio owners are more than happy to have you do, it’s more expensive to nail down the details in the studio than it is to have everything you want to be recorded figured out and practiced beforehand. That’s because a studio’s day rate is probably equal to or greater than an entire month of your rehearsal room space.