Sword and the Script | B2B

DECEMBER 26, 2023

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. The question is, for good or bad?

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buzz Marketing for Technology

JULY 22, 2008

And the second step is practice , with others who are both better and worse than we are at each. © Copyright 2008 Dave Pollard. Island Press. Guerilla News Network. I think the first step is self-knowledge -- to know what our strengths and weaknesses are in each of the six circles. What do you think of this model?

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

This new model entails three significant shifts in approach: From contributing know-what (best practices etc.) Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Island Press.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

This new model entails three significant shifts in approach: From contributing know-what (best practices etc.) Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. Island Press.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100