Heinz Marketing
JANUARY 21, 2022
We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year.
Marketri
JANUARY 29, 2024
There’s No Time to Waste Generative AI is set to transform many industries, including marketing. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. And marketing automation was still just the germ of an idea.
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Top Rank Marketing
DECEMBER 29, 2023
.” — Tomer Cohen @CohenTomer of @LinkedIn Click To Tweet What’s new and what’s working, in B2B channel partner marketing B2B partner marketing increased its use of video during 2023, along with the expanded use of AI, marketing automation tools, and partner segmentation, and MarTech recently took a close look at how these changes have affected the (..)
Brandpoint
FEBRUARY 13, 2023
Technology, even something as cool as ChatGPT, is not a magical marketing panacea. I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. There is pending litigation on this subject that could create precedent on the broader topic of AI and copyright ownership.
Martech
MAY 15, 2023
How does a marketing ops professional explain that to customers, the executive team, shareholders, etc.? The race to innovate will unearth thorny legal, copyright and ethical issues. The potential rekindling of marketing-IT “infighting.” Rapid infusion into marketing automation. Balancing speed and responsibility.
SmartBug Media
APRIL 24, 2020
Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. For example, my highest-level folder (Active Marketing Programs) will have a token for Copyright Year, because I know every program under that will use it and it allows me to quickly update the year on all assets.
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
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