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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Targeting warm leads and existing customers is always likely to deliver a higher ROAS than cold acquisition spends.

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How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. The effort was optimizing toward email sign-ups, an upper-funnel action.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. However, the BRB does help mitigate against that, and conversion rates on Amazon are far higher than on a website. Have no fear.

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4 reasons personalization matters now more than ever — and how email can help

Liveintent

Just look at Groupon, an eCommerce company whose entire business model lies in consistently delivering personalized offers and recommendations to its customers. Rue Gilt Groupe, an eCommerce company, works with LiveIntent to automatically build personalized email campaigns based on the items in users’ carts.

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What is Google Shopping and How Does It Work?

seo.co

But contrary to common belief, Amazon does not hold a monopoly on eCommerce. Finally, Google will ask you about what other eCommerce tools you use, whether you would like to sign up for their emails, and to agree to their terms of service. Learn the difference between ROI (return on investment) and ROAS (return on ad spend).

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. With a personalized homepage, you can target your online store visitors and bump up your conversion rates. An easy way to build this trust is by adding visual trust badges throughout your ecommerce site.

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