How to Fine-tune Your Target ROAS


Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit?


SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC


Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


Google’s Director of Online-to-Offline Solutions Kishore Kanakamedala opened SMX East 2017 by discussing some of the changing trends in online-to-offline (o2o) conversions for retailers, then highlighted some of the new and upcoming tools that will be available for local search marketing. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts.

A Guide to Google AdWords Paid Search Bidding Strategies


It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. Most common is to grow your conversion rates, and reduce your cost-per-conversion.

Why Your PPC Agency Needs to Focus on the Full Funnel


In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign.

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How to Tell if You’re Wasting Money on Google Ads


But before you dive into the exercise, here’s a checklist of basic bid optimization questions you’ll need to answer in order to get started: Do I understand the impact each keyword has on my deep funnel conversions? What about keywords with infrequent, high-value conversions?


Case study: Choozle’s advertising strategies


Together, these three B2B marketing and advertising strategies have increased the overall quality of leads and click-through rates by more than 50 percent over six months. Key results: Increased click-through rate by 71 percent in six months.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause


So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Or, you might have found high click-volume product groups with diminishing conversion rates.

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4 Keyword Filters to Run in Every Search Account


If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. 20% lift in clicks, 12% lift in conversions, and average position improvement of 55%). High Cost, No Conversions.

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Concentrate your efforts on branding over conversion rates.

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Identity Resolution and the Changing Ecosystem


Understanding consumer behaviors both offline and online, and through various devices and channels in a privacy-first manner allows marketers to better target consumers for higher conversion rates, better digital efficiency. ROIs and ROAS can be realized much faster.


Google Ads: The Definitive Guide (2018 Update)


It takes the following things into account: Clickthrough Rate (CTR). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. The conversion rate of the ad is (30/2000)*100.

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Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization


Instead, you receive the best margins for each conversion, improving your cost per acquisition (CPA) immensely. Some strategies include: Enhanced Cost Per Click (eCPC) Maximize Conversions Target CPA Target ROAS.


The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

The goal in all paid search campaigns is to solicit an action from a prospect and create a conversion. Excluding specific areas that don’t convert will make your spend more effective and have the potential to double your conversion production. examples of conversion tracking options.

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Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions


Maybe it’s possible conversion rates for red shirts are higher on desktop than mobile. Let’s say from September to October 2018, your ROAS dropped from 200% to 150%: You strongly suspect the drop is coming from a specific device.

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AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Modern Marketing

AgilOne is the customer intelligence layer that makes personalization through Oracle Marketing Cloud solutions more impactful -- increasing conversion rates, boosting average order value, and maximizing customer lifetime value. Better user identification rates.

The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning


The best way to start is to simplify the process to the seven key moments that matter in the customer journey and conversion rates for each. For example CR2 (Conversion Rate two) is the percentage of MQLs that convert to SQLs. Kaizen.

Utilizing Natural Language Processing in the Health Insurance Industry


To estimate a keyword’s worth (whether that’s revenue per click, conversion rate, etc…), you will need to use its historical data to calculate it’s value. Whether or not you think you do, you actually do need health insurance.

3 digital marketing KPIs to tie back to your business goals


CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. If your conversion event is a demo signup, for example, whenever someone comes to your site and signs up through that ad it counts as a conversion.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. They each rely on machine learning algorithms, meaning they use historical data to predict conversion outcomes.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution


pictured: Bart Heideman, Global Product Lead, Conversions for @google ). The minimum threshold for using DDA is running campaigns that pull in a minimum of 20,000 clicks and 800 conversions within a 30-day time limit.

5 Simple Steps to Develop an Effective PPC Strategy


For example: An ecommerce business should invest largely in transactional keywords to encourage conversions. Conversion rate: A low conversion rate could be an indication that your ad spend is better suited for higher performing keywords.

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How to Solve the Biggest New Problem in Search Engine Marketing


In fact, if you’re a paid search professional who works on PPC campaigns for a living, you’re probably already tracking a huge amount of mission-critical information: your cost-per-click (CPC) bid levels, your click-through rates (CTR) and conversion rates (CVR) on various ad campaigns you’re running. Your revenue and return on ad spend (ROAS).

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Overall conversion rates are not very meaningful. .

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The Ultimate Guide to Accurate PPC Forecasting


Important data to include in your forecasting reports includes: Cost per click (CPC) Conversion rate (CVR) Monthly ad spend Average sales Industry trends Competitor data. Most PPC managers are presented with a specific CPA/ROAS target to hit and forecast based on their goals.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Ad extensions are served dynamically based on context such as device and location and in combinations predicted to improve click-through-rates.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?


It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things). Enterprise bid management solutions are complex, expensive and potentially offer time-saving automation.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. Higher Conversion Rate.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance


Conversions (for Search and Display ads). Clicks and conversions are the relevant bidding options for SEM. If you focus on conversions, you’ll leverage a cost-per-acquisition (CPA) model, and you’ll need to set up conversion tracking so you can define the kind of on-site actions you want visitors to perform. While focusing on conversions can help you nurture leads and realize higher revenue from your PPC efforts , you also relinquish control of how your bids are set.

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The Ultimate Guide to PPC


This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. Conversion Tracking.

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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


It’s important to factor in things like product cost, conversion rates, and order fulfillment costs before you can determine what you can reasonably set as your maximum bid.

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8 Ways to Improve PPC Campaign Management


Before starting a campaign, you should be able to answer questions such as: How many conversions you want to drive per month. Your ideal and maximum cost per conversion (CPC). Generate clicks but no conversions. By the same token, you won’t also be able to drive on-site conversions from your efforts if your landing pages offer poor user experience. A slow loading page will naturally result in a higher bounce rate.

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Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. In just four months, the Wizards won a 277% ROAS. Not all AdWords campaigns are created equal.

Improving Attribution with View-Through Conversions

Directive Agency

It’s important to look at the different subsets of your marketing campaigns (from SEO, to PPC, to local advertising, the list continues…) both individually and holistically – analyzing both the conversions you are generating, and from which campaigns you are collecting them.

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The Ultimate Guide to Google Shopping in 2019


Google Shopping is proven to have 30% higher conversion rates than text ads. Leads campaigns gather leads and other conversions by encouraging shoppers to complete an action. Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread.