Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention is essential to business success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. 5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Marketing Insider Group

SEPTEMBER 15, 2020

While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . How to Develop a Phygital Marketing Strategy. So let’s keep an open mind.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. Because audiences today are savvy; they educate themselves. Most of them are doing it at a basic, functional level. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content.

Sales Management 129

Sales Management Top of Funnel Content Marketing Paid Search Agency 129

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. 2024 is poised to be a revolutionary year for B2B marketers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Heinz Marketing

APRIL 19, 2024

Here, we look at how marketing can play a larger role in customer retention through advanced strategies that keep existing customers engaged, satisfied, and primed for opportunities that increase lifetime value. Marketers can form a content strategy that caters to the different stages of your customer journey.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. Because if not you, there will be someone else offering them personalized experiences.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Outgrow

APRIL 8, 2024

These forms are commonly used in various contexts, including business, education, healthcare, and more. These forms play a crucial role in continuous improvement by providing organizations with valuable input from their target audience. This information is invaluable for continuous improvement in healthcare delivery.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. The benefits of inbound marketing can be a game changer for your business.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. Underestimating this transformative sales strategy will leave you losing your deals to your competitors.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Marketing Insider Group

FEBRUARY 22, 2023

Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. The final step requires aligning those journeys with content strategy decisions and ROI measurement. That’s why we need to start by reframing B2B content marketing strategy to be buyer-centric.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

SalesGrape

NOVEMBER 19, 2023

Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales. Telemarketing allows pharmaceutical companies to go beyond traditional marketing strategies by providing personalized interactions with potential pharmacy partners.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. Companies increase customer engagement. Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. The idea is that marketing content that mirrors games is better at engaging visitors.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? What metrics do you plan to measure? What would success look like for your campaign?

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

SalesIntel

APRIL 15, 2024

Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months. Providing educational content can also increase brand awareness and engage potential buyers. Addressing these issues can help potential customers decide to hire a supplier.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. Weekends had the lowest engagement for this industry.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Lead Forensics

MARCH 21, 2024

However, 73% of executives admit to working on other tasks during meetings, highlighting the importance of making your meeting as engaging and structured as possible to maintain attendees’ attention. Now, let’s dive into effective ways to engage your sales team.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Relevance 152

Relevance Brand Identity Branding Verticals 152

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. The goal is to continue guiding people along the buyer journey.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

JULY 28, 2023

From analyzing entry points to defining clear criteria and leveraging automation tools, these strategies will help you streamline your pipeline and drive revenue growth. To successfully navigate the pipeline, you need to master each stage and employ effective strategies. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

DECEMBER 14, 2023

Businesses can engage in conversations with their customers, answer questions, respond to concerns, and gather valuable feedback in real-time. Showcasing Products and Services Social media platforms provide businesses with a dynamic and visually engaging space to showcase their products or services.

Social Media 65

Social Media Allocation Social Marketing Media 65

ClearVoice

JANUARY 26, 2024

But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. They want to be informed and educated about brands, products, and services. Invest in producing higher-quality social content to boost engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

NOVEMBER 21, 2023

This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. As we look ahead to 2024, it becomes increasingly evident that video marketing is not just an option; it’s an imperative strategy for any brand or business seeking to thrive in the digital realm.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Plus, the three critical components of an effective influencer marketing strategy you need to know. When you do, your brand’s message resonates with an already engaged audience. Take Pipedrive, for example.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers can capitalize by highlighting the cultural richness and authenticity of their offerings.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SalesIntel

MARCH 22, 2024

Your quest for effective cold-calling strategies stops now. In a recent webinar , Jason Bay, CEO of Outbound Squad, provided valuable insights and strategies to help sales professionals enhance their cold-calling effectiveness. This can be done by asking a smart question or making a statement encouraging the prospect to engage further.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52