Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Navigate the Channel

NOVEMBER 6, 2023

Enhance website engagement by offering valuable content and interactive elements. Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales?

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

B2B Marketing Directions

JUNE 7, 2020

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. But ironically, the popularity of content marketing has made successful content marketing more difficult to achieve.

B2B 75

B2B Content Webinar Metrics Trade Show 75

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

B2B Marketing Directions

JUNE 13, 2021

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. Ironically, the popularity of content marketing has made successful content marketing more difficult to achieve.

Business 52

Business Content Bandwidth Trade Show 52

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. In other words, show, don’t tell. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats.

Design 94

Design Trends Marketing Websites B2B 94

NuSpark Consulting

FEBRUARY 24, 2018

Inbound focuses on attracting potential customers through the provision of relevant, helpful content across a broad spectrum of digital channels. The content is aimed at addressing the problems of your ideal customer, with the intention to develop trust and credibility for your solutions and attract qualified prospects.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Trade Show…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), LinkedIn and Twitter Accounts…check / check. Client Newsletter…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Martech

DECEMBER 5, 2023

Tell me how you know me Like anyone who has ever used an email to download a white paper, sign up for a free intro to a paid service, enter a giveaway, visit a booth at a trade show or even subscribe to email updates, I’m not offended when a salesperson from that company contacts me later to see if I’m interested in buying.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

The Marketing Blender

DECEMBER 16, 2019

2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Or more accurately, providing helpful, informative content when your prospects need it is king. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. Data is the essential ingredient for any attribution model.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

The Marketing Blender

DECEMBER 16, 2019

B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Or more accurately, providing helpful, informative content when your prospects need it is king. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email Automation. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Golden Spiral

JANUARY 27, 2022

Individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. [ Remember, the better you can answer the questions above, the more you’ll be able to personalize the content you send. Think About This. ABM Examples.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Ambal's Amusings

APRIL 8, 2010

I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Auditory (hearing).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. But can you build enough content and who will come? Build it and they will come.” Competitive landscape documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. The website content – is it understandable, of value and printable (you would be surprised how many times I have tried to print something and it’s not a good experience). Webinars and white papers – hopefully they are of real value and not sales pitches.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

KoMarketing Associates

APRIL 27, 2017

As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. This is all part of understanding and utilizing the Buyer’s Journey.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Digital B2B Marketing

MARCH 28, 2012

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. The purpose of your content is to deliver information. Yeah, right.

Buyer's Journey 100

Buyer's Journey Trade Show Content B2B Sales 100

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. Note: I wrote a white paper on this very topic.). But therein lies the quandary.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123