Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Go Beyond SEO

APRIL 16, 2024

It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Anyword

OCTOBER 12, 2022

Whether you’re a professional writer, influencer, or a business looking to benefit from affiliate marketing, knowing how to successfully co-create content is an essential skill to have in your repertoire. But when co-creating content hits the sweet spot, it can be wildly successful. ‘ Tips for Co-Creating Content.

Tips 98

Tips Content Ad Exchange Intent 98

Kevin Indig

JANUARY 17, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. When Open AI released Chat GPT on November 30, 2022, it became one of the fastest products to reach one million users (5 days compared to Instagram’s 2.5 months and Netflix’s 3.5

SEO 52

SEO Domain Lead Ranking Content 52

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review: “Aggregates the best of the web. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. And users, like me, are only too happy to volunteer it. That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. First-party data is the answer.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Marketing Insider Group

AUGUST 3, 2020

In another A/B test, maybe users preferred a background with an image rather than a plain color. According to Uber Engineering, they run over 1,000 variants at any given time and attempt to deduce how changes affect user behavior. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

The DataWeave Codegen project by the MuleSoft ML/AI team is a generative AI tool aimed at simplifying the use of MuleSoft’s powerful data transformation programming language, DataWeave , and making it more accessible for low-code/no-code users. To calculate pass@k, n k code samples are generated per task.

Generation 64

Generation Lead Ranking Sample Training 64

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Need help with your generative AI strategy? Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset.

Design 69

Design Conversion Guidelines User-Generated Content 69

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Marketers can use the results to measure user behavior and make decisions based on statistics. Limited understanding of “why.”

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Sharpspring

JUNE 22, 2017

Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Gather data first , then set out to ensure a frictionless user experience, starting with the channels favored by your users. . #2 3 Align Content With Specific Buyer Journeys. 2 Segment Your Audience.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Martech

JULY 27, 2023

Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 49% use generative AI tools at least once a week; 11% daily. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising.

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Next, I set up a sample set of consumer ecommerce shopping data. This extends beyond “no-code.”

Work Management 101

Work Management Marketing Automation Services Marketing Management Marketing AI 101

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 7.

Social Media 80

Social Media Template Work Management Marketing Management 80

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. In 2019, we found the fastest growing businesses in professional services were 3x more likely to use original research in their content marketing strategy.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Therefore, fixing the conversion problem requires first fixing the lead generation problem.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. But what exactly is content testing? It’s a form of research that allows marketers to find out whether their content is on point. Is the content easy to read and understand, and is it helpful? . Ensuring content makes sense .

Research 62

Research Planning Content Sample 62

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. You may even have some content ideas in mind.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Martech

AUGUST 28, 2023

For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. It provides an AI tool through which one can provide a few keywords or prompts to generate text content as a jumping off point. Such a response would likely provide more value to the user.

Marketing AI 91

Marketing AI Ethics Sample Keywords 91

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 91

Knowledge Base Hubspot Validation Landing Pages 91

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. We had the basic metrics down but they only tell a part of the story.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. Customers understand products as the end user, not as the designer or product developer. This gives them the ability to market products to other users better than you can.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. AI writing prompts are a form of interaction between a user and an AI tool that enables the model to generate the desired result. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

Heinz Marketing

JUNE 30, 2020

What is content marketing? Content marketing is the lifeblood of your entire organization. In fact, content marketing isn’t really any one thing at all. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey.

Top of Funnel 108

Top of Funnel Marketing Strategy Marketing & Strategy Content Marketing 108

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Heinz Marketing

MAY 21, 2023

Mail-tester then analyzes the email and generates a score out of 10, with a higher score indicating a better chance of a successful delivery. Mail-tester then analyzes the email and generates a score out of 10, with a higher score indicating a better chance of a successful delivery.

Marketing Automation Services 55

Marketing Automation Services Deliverability Sample CAN-SPAM 55

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. It’s generative AI at another level. Inductive reasoning — derives a conclusion from specific instances or samples. A pigeon is a bird.

Lead Ranking 59

Lead Ranking User-Generated Content Act-On Fulfillment 59

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Campaigns 142

Campaigns Examples Design Planning 142

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

Case Study 90

Case Study Case Studies Work Management Studies 90