Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Your content is like a flame. So too with you content.

5 Tips To Promote Your Company Blog

Marketing Insider Group

Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group. Content Marketing Blog blor promotion Content promotion Social Media

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Simple Tips to Promote Your B2B Content

BOP Design

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created.

7 Promotion Tactics to Get Your Content Seen

Act-On

There’s a terrible truth about content: Most of it will never be seen. Some companies have figured out a way to get their content in front of their audiences. They work at it. They know full well that “if you build it, they will come” does not apply to content. And so, we have to promote our content. It becomes easy to see how the act of publication is just the first step of content marketing. In other words, publishing content is not enough.

7 Ways You Should Be Promoting Your Content

Kapost

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Ramp up your content production. Focus on people-centric content.

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips.

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Promoting content: build great content marketing relationships

Biznology

Everyone understands that “build it and they will come” no longer works with websites. That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. (Photo credit: AltimeterGroup).

Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

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The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing PodcastCreating a podcast is easy.

Email Annotations in the Gmail Promotions Tab: Opportunities and Concerns

Modern Marketing

They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights , featuring the “Top Deals” in the Promotions tab , or through their latest feature, Email Annotations.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Even more daunting is a newer content format that has so much versatility and possibility.

Email Annotations in the Gmail Promotions Tab: Opportunities and Concerns

Modern Marketing

They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights , featuring the “Top Deals” in the Promotions tab , or through their latest feature, Email Annotations.

How to work with a content marketing agency on creative design

Tomorrow People

Top content creators aren’t just wordsmiths. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations

Litmus

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab?

56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Here’s what works: 1. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. The post 4 Simple Reasons for Why this Webinar Invitation Works appeared first on The Point. Webinars are a dime a dozen.

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7 Ways You Should Be Promoting Your Content

Kapost

You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes. The post 7 Ways You Should Be Promoting Your Content appeared first on Kapost Blog.

CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

Jon wanted to talk to me about all this based on my post “ Why I Bet My Career on Content Marketing ” where I talk about my belief that marketing has a marketing problem , there is a content marketing imperative based on our need to start attracting our audience vs. buying it.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Gmail’s Promotions Tab Helps Your Personalized Offers Stand Out from the Spam Personalized emails are powerful, so long as they are opened.

How to use influencer marketing to promote your book

Biznology

Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson.

Promoting An Open Ecosystem

LiveRamp

We encourage industry leaders and participants to work together to promote a healthy and competitive ecosystem, enabling a level playing field for all and greater transparency and control for businesses and consumers by advocating for the following five principles: Provide consumers with visibility and control over how their data is used. Promote a healthy and competitive ecosystem. The post Promoting An Open Ecosystem appeared first on LiveRamp

Marketing Is Personal – Emotion Beats Promotion By 2X

Marketing Insider Group

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” From Promotion to Emotion. I have always believed that B2B Marketing is personal.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Additionally, as with any piece of content, it’s critical to keep the audience in mind and craft the paper to address their key pain points. Promote.

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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion?

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Self-Promotional Stories. So many over-eager brands make the mistake of pitching stories that have no real value besides self promotion. Successful PR takes work. Handpicked Related Content.

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4 Paid Content Promotion Tactics for Manufacturers

Fathom

You spend three hours carefully crafting a piece of content you know your audience will love. Would the manufacturing content have seen much more success with a small monetary push? To set your content up for success, distribution and promotion are key. Here’s a quick list of paid content promotion tactics for the next time you hit ‘publish’. The main purpose of Outbrain is to drive more traffic to your content.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. It’s not just about promoting your ebook, it’s about promoting YOU!