SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Google’s Featured Snippet is a selection of text that appears in the search engine results page. Page titles and headers.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Martech

NOVEMBER 8, 2023

Audit all the templates, landing pages, emails, text messages and ads to ensure compliance.” Test all the conversion paths Conversion paths include any point in the customer experience where customers get triggered to take an action — like registering for content, signing up for a newsletter or setting up a meeting.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. Even if you don’t get the ban, your content can eventually just be filtered into the “spam” folder.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Lake One

JULY 9, 2020

It’s possible your offers aren’t aligning with your content or your website visitors aren’t getting pointed to your highest value conversion points. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. So what’s the difference between a HubSpot form and a lead flow?

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Content Marketing Strategy. So what amount do you need.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hubspot

APRIL 5, 2021

One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. Squarespace.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Establish Consistency Between Your Content and Landing Page. the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

JULY 21, 2017

But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Trust us -- they’re not evil.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Optinmonster

AUGUST 24, 2023

With captivating landing pages and sign-up forms, Brevo makes email marketing look easy. HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free. It has affordable pricing that gets you started with a content management system (CMS) and plenty of CRM and marketing tools.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A lot of signals are taken into account, a few of which are your landing page experience and click-through rate.

Hubspot 74

Hubspot Cost Google Process 74

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. This will enable Google to crawl your website more efficiently and speed up the indexing of your content, too.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. UTM content allows you to distinguish them. → Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Heinz Marketing

SEPTEMBER 19, 2022

While having a robust content library is critical for assisting your prospects, what if you could meet your hand – raisers face-to-face before they even raise their hands? The content you create with VideoAsk is also interactive. Calendar Integration (Calendly, SquareSpace, HubSpot) . Survey Tools . Swipe Transactions

Landing Pages 62

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 62

DivvyHQ

AUGUST 20, 2019

Do you want to build a content marketing strategy that will take your web presence to a new level? But without a good understanding of how your current strategy, content and technology are working together, or what gaps may lie between them, you may never achieve your expected results. Of course you do. Web Gnomes. SiteAnalyzer.

Analysis 64

Analysis SEO Tools Content 64

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MAY 31, 2018

Add pages to your site. Write content. The first thing you’ll need to do when creating a website is find the right CMS (content management system) for your business. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. What Is a Website Audit? Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100