Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. What’s revenue marketing?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Nothing compares to real human data, and it is available if you look for it. My answer is no.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 144

Social Media Statistics Video Marketing Social Marketing 144

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Does this mean that buyers will decrease their online research when comparing different providers? Source: Forrester , 2021). Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs).

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Personalize content for B2B audiences. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Post more blog content.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. 1 Duane Forrester , VP Industry Insights at Yext. 3 Jay Mize , SEO Manager for BaylorScott&White Health. Their vocabulary informs not only our keyword research but our page content as well. #4

SEO 64

SEO Tips SERP Forrester 64

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. At some point, this persona is going to begin the buying process.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. You Might Like: 5 Marketing Tactics You Should Be Using in 2021. What to expect.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Vidyard

OCTOBER 8, 2020

Contents 1. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Host, manage, and embed video—quickly. The process will look slightly different if you have a free Vidyard account.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». She also wrote the books Global Content Marketing and Effective Sales Enablement.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. That’s why they turned to Google to ask their questions.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. It can be hard to see the value of your post getting shared compared to clicks on an ad. Know when to push forward with new content and when to bow out. According to data from Forrester Research, 70% of U.S. More than 1.71 What Is Facebook ROI?

ROI 103

ROI Facebook Paid Search Agency Social Networks 103

Heinz Marketing

DECEMBER 31, 2018

Over three years ago Sales Pipeline Radio , began. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MailTag.io

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

Marketing Insider Group

FEBRUARY 5, 2024

Keen to see how your marketing playbook compares with the industry’s best? Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Paid Content 243

Paid Content Stats Marketing Budget Webinar Metrics 243

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Additionally, consider livestreaming some of your content. Every marketer knows social proof is key to making the sale.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Vidyard

OCTOBER 8, 2020

Contents 1. Easily Embed Videos on Your Website Host, manage, and embed video—quickly. While the exact process for this differs somewhat depending on the service you’ve used to design and host your website, the basics remain the same. The process will look slightly different if you have a free Vidyard account.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Outbrain

JULY 26, 2022

From browsing and test driving, to researching which is the best make, model, and price, the process of buying a car has shifted on many fronts for the average consumer. In 2022, global light vehicle sales are expected to reach 84 million , reflecting a recovery after the massive drop in sales during the COVID pandemic.

Advertising Agencies 26

Advertising Agencies Advertising Advertisements Paid Search Agency 26

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

MARCH 15, 2019

They include product, price, place, promotion, people, process, physical evidence, and performance. It's not enough to simply set goals and processes. See how each one of those tools can make that process easier or more efficient. Compare how much value the tool is providing vs. the amount it will cost you. Look online.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 16, 2017

Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. You can start this process by gathering intent data from the broader web.

Intent Data 74

Intent Data Intent Lead Ranking Campaigns 74

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Additionally, consider livestreaming some of your content. Every marketer knows social proof is key to making the sale.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

NetLine

AUGUST 13, 2024

So it’s interesting to see how much we, collectively, struggle to reach our targeted audiences with personalized content. Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. The Power of Personalized Content “For moi?” Pretty standard stuff.

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

Only B2B

JULY 17, 2024

75% of B2B marketers are now focusing their demand generation tactics on customer retention and enrichment, a significant increase from previous years, emphasizing the need to include existing customers in demand generation strategies.” A robust and efficient content strategy goes beyond blog posts or social media followings.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Demand 62

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

FEBRUARY 17, 2021

I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. 20-40% of the clicks on paid ads are fraudulent.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more.

Conference 62

Conference Marketing AI Work Management Marketing Management 62

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40