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Seven Ways to Increase Your Brand Influence

Webbiquity

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

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GDPR and social media: What marketers need to know

Sprout Social

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). Under GDPR, visitors essentially have to opt-in twice as they must accept your privacy terms prior to opting into your offer. .”

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

Predictive Response

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Your privacy policy should also include how customers can contact you. If you haven't updated it yet, do it now.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. Avoid Legal Action: Take Proper Steps to Own the Content.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with. Sana Commerce respects and protects your privacy.

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How to Optimize Your Website Footer

seo.co

If you’re like most of us with a website, you’ve got all the content optimized to be relevant and rank well in the search engines, except, the last thing you probably think about is your website’s footer. For example, most people recognize the Facebook F icon, so you do not even need to mention the site name. Your Privacy policy.