Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Linkedin 101

Linkedin Analytics Work Management Marketing Management 101

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Establish event metrics. Coordinate your staff. Let’s get started.

Organization 240

Organization Marketing Management Planning Click Rate 240

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? What kind of content are you publishing, and where?

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Contently

JUNE 25, 2020

.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. That promise was flawed.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

ClearVoice

SEPTEMBER 22, 2023

Pioneering tech and software companies experience cutthroat competition. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Webbiquity

JANUARY 16, 2024

This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses. Imagine a company launching an updated project management tool.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. A social media manager must be able to write well.

Social Media 311

Social Media Work Management Marketing Management Media 311

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Having a database makes it easier to manage valuable information on potential leads, current customers, and future markets. I have to get approval from my manager.”.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 100

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 100

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: What do I need to know about event technology products?

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 90

Campaigns Work Management Content Transparency 90

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 112

Enterprise Management Marketing Management Vendors Knowledge Base 112

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. It helps you manage all your sales and customer relationships in one place.

Case Study 88

Case Study Case Studies Work Management Studies 88

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 108

Social Media Template Work Management Marketing Management 108

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? All about sales enablement, and organized by Seismic, a producer of sales enablement software. On such topics as ABM, key accounts, and services management. And soldier on. Mostly B2B.

Conference 197

Conference B2B Forrester Marketing Management 197

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. An educational content strategy tackles these problems head-on.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Inbox Insight

NOVEMBER 1, 2021

However, while knowing the greatest pain points for today’s B2B tech buyers is important, turning this into actionable insight which can transform your content marketing strategy is vital if you wish to achieve real competitive advantage. How you can apply these leading insights to your content marketing strategy as you plan for 2022.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Choose the Right Content Formats. Celebrate Killer Content. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Enterprise Management 94

Enterprise Management Marketing Management Fulfillment Training 94

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 87

Curation Work Management Marketing Management Service 87

Scoop.it

OCTOBER 19, 2021

Most responsible managers make sure they have something in place before project kick-off. But how many have a plan B specifically for content? When there’s a crisis, content is usually one of the last things people think about. This is where a content contingency plan comes in handy. What is a content contingency plan?

Contingency Planning 71

Contingency Planning Planning PR Content 71

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52