Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. Vertical SaaS, however, is designed to handle the specific challenges and requirements of running a dental practice. Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Webbiquity

NOVEMBER 23, 2021

To maximize the success of your next website launch, here’s a quick explanation of why it’s vital to combine user experience (UX) design with SEO, along with five ways SEO and UX design can come together to enhance your startup application development projects. UX Design + SEO = Successful Application Development Projects.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Biznology

APRIL 11, 2022

If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. Read on for six ways you can prioritize customer experience within your web design. What are their expectations regarding website design?

Design 195

Design Budget Programs Work Management Fulfillment 195

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

RebelMouse

FEBRUARY 28, 2024

The team at RebelMouse that works on user interface (UI) design often faces challenges that can make or break a user's experience (UX). From the Nielsen Norman Group on Icon Usability Overuse of Colors or Fonts Using too many colors or font types can make a design look cluttered, and can detract from the overall user experience.

Design 98

Design Ad Building Tips Display 98

Salesforce Marketing Cloud

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? This summer, I was Futureforce’s first intern on the Content Design team. Would I drown in intern “grunt work”? I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page.

Design 69

Design Content Thought Leadership Validation 69

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Why do explainer pieces work well for B2B firms?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Bannersnack

MARCH 18, 2024

12 minutes read You’re probably wondering what makes good design and how you can make banner ads that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. So, what are the elements of design?

Design 98

Design Banner Ads Banners Ads 98

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts. Your brand message might be the culprit.

Enterprise Management 87

Enterprise Management Design Work Management Brand Identity 87

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. It’s well designed and visually appealing, but your attention quickly fades.

Design 214

Design Work Management Marketing Management Planning 214

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Buffer

AUGUST 17, 2021

If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals.

Design 124

Design Content Social Media Custom Publishing 124

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join Enterprise Lite to work with all of these Design Thinking influencers! 3 Dr. Contact Annette Franz, CCXP Score: 34.77

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Biznology

MAY 16, 2018

It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. So in those ways, creative agile work can be done in scrum.

Design 163

Design Work Management Marketing Management Microsite 163

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System? Content + Image.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. But Bop Design is here to help! At Bop Design, 99% of the time the independent form we’re integrating with is a Gravity Form. When Embedding Works Let’s talk about a specific situation in which embedding a form might be the best choice for B2B website design.

Design 92

Design Marketing Websites B2B Tips 92

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. How Does Design Impact Email Success? Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Content Standard

APRIL 6, 2022

And, in the digital world, frictionless design is table stakes. As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. What is Narrative Design? How can we close that gap? How can we close that gap?

Design 104

Design Lead Ranking Content Paid Search Agency 104

BOP Design

OCTOBER 26, 2021

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Cluttered or crowded website designs are distracting and ultimately, unappealing. Use Design to Guide the Prospect.

Lead Generation 120

Lead Generation Design Generation Tips 120

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Stevens & Tate

FEBRUARY 1, 2022

You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.

Design 138

Design Process Buyer Personas Marketing Websites 138

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 100

Design Tips B2B Copywriting 100

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 119

Design B2B Paid Search Agency Copyright 119

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. If your B2B website has visitor traffic that regularly increases over time, it’s a good sign that your inbound marketing and SEO strategy are working well. It generates qualified sales leads.

Design 111

Design Sales Qualified Leads Effectiveness B2B 111

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? The Three Phases of Growth Driven Design. The following are the three phases of a growth driven design: 1.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

ClickZ

JULY 9, 2020

The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. In other words, AI is not going to replace designers but merely work as their assistants.

Marketing AI 130

Marketing AI Design eCommerce Domain 130

Salesforce Marketing Cloud

JULY 14, 2022

The charity that made a lasting impact The power of compassion in business Finding the ideal design thinking opportunity How to add Salesforce to your design toolkit Why Salesforce Design Certifications are a must Four tips to supercharge your design career journey. Trailhead Trail – Get to Know Relationship Design.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

BOP Design

JUNE 13, 2023

This can be attributed to several factors, including the growing emphasis on DEI (Diversity, Equity, and Inclusion), and the COVID-19 pandemic—which sped-up the timeline for content making the digital leap. Its purpose is to convey image content to visitors who are unable to see the image.

Design 62

Design Marketing Websites B2B Guidelines 62

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

BOP Design

DECEMBER 20, 2021

It’s always good to ask yourself questions – like what’s working and what’s not working. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Study 112