Brandwatch Marketing

JUNE 15, 2022

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content. Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. 5) Twazzup.

Social Media 144

Social Media Tools Media Lead Scoring 144

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. YOY improvement.

Demand 52

Demand B2B Webinar Metrics Intent 52

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sprout Social

MAY 26, 2022

“Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Research trends. Consider trending and branded hashtags. Immaculate??@Chris

Campaigns 138

Campaigns Examples Design Planning 138

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. This means that early-stage content consumption is a useful indicator of buyer intent further down the line. What topics are trending with MarTech buyers? Reading time: 5 minutes.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

SmartBug Media

MARCH 13, 2020

Guest author Jessica Malnik is a Content Strategist at Databox. If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Onalytica B2B

MARCH 17, 2017

Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying. Increase in likes and shares of content. Is there a call to action in your content- what’s the conversion rate? 2 Have self belief. OUTCOMES. An increase in followers. Are they prospects?

Work Management 235

Work Management Marketing Management Planning Tips 235

Seismic

AUGUST 25, 2019

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). One of the most common sources of inefficiency and ineffectiveness in the sales organization is related to content.

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. Listen to the trends, but also keep your team open to finding its own place within them.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. Total-Content Requests Rose by 26.73%. How much has #COVID19 driven #B2B #content consumption? Click To Tweet.

Work Management 59

Work Management Marketing Management B2B Content 59

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Your top performing Facebook posts, and how your content has been shared including reach, likes, comments and so on. created and the number of users posting your content.

Facebook 75

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 75

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. It’s never too late to implement #content measurement techniques to know what works, says @joderama. Content Marketing Strategy Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Bannerflow

JANUARY 29, 2020

Across Europe, in-housing is now surpassing its previous “trend” label and fast becoming a necessity. Another key stat unearthed by the second edition of our “State of In-housing” report is that 58% of marketers have seen positive ROI since moving their digital marketing in-house. A remarkable achievement!

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Sprout Social

SEPTEMBER 26, 2019

People use social media to not just connect with their friends and relatives but also to consume content and engage with brands. You could use social media to provide them with informative and engaging content, answer their questions, resolve their issues and more. Developing a content strategy and calendar.

Social Media 85

Social Media Media Ideal Customer Profiles Youtube 85

Hubspot

SEPTEMBER 21, 2016

8 Stats You Need to Know From the 2016 State of Inbound Report. In fact, there is no combination of factors more strongly correlated with marketing success than being both inbound and having an SLA. As marketers prepare for the future, many plan to add more multimedia content. Tweet this]. Tweet this]. Tweet this].

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Attendify

SEPTEMBER 28, 2019

That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. And studies have shown that the person delivering this content makes all the difference.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

NOVEMBER 11, 2019

Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. Marketing trends come and go. Emphasize eye-catching, visual content. Pick their brains with interactive content. 10 social strategies for marketing to Gen Z.

Paid Search Agency 85

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 85

Hubspot

JULY 13, 2023

Table of Contents The Top 8 Concerns About Using AI 6 Tips for Addressing AI Fears The Top 8 Concerns About Using AI Of sales professionals, 57% think that most salespeople will use AI in their roles by 2024, according to HubSpot’s State of AI report. Today, 14% think that AI-generated content is biased.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Direct and referral traffic are highly correlated. Patience is a virtue, and persistence is rewarded.

Traffic 100

Traffic RSS Social Media Social Networks 100

Hubspot

MARCH 2, 2020

Today, I work with a diverse team to develop creative content for the HubSpot Blog. If you think remote work is still a "new trend," think again. The impact of flexibility on a company is apparent when looking at the data and stats related to it. Clearly -- and luckily -- workplaces have drastically changed.

Marketing AI 99

Marketing AI Paid Search Agency Planning Work Management 99

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. B2B content marketing has lost its way.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. Ultimately, the data reveals video on a page correlates with more time spent on that page.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Convince & Convert

SEPTEMBER 20, 2010

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 160

Social Media Media Stats Statistics 160

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? After an hour of research you’re left with more questions than you started with. What should I be doing differently? Introducing Marketo Institute.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

ClearVoice

JULY 18, 2023

Financial and fintech content marketing is unlike that of any other industry. This means financial content marketing has to be both promotional and educational. Along this vein, the future is looking good for financial content marketing. Along this vein, the future is looking good for financial content marketing.

Marketing AI 52

Marketing AI Trends Content Marketing Work Management 52

Outgrow

DECEMBER 27, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . And so you could make some correlations, right? So it all comes down to doing great work for our people.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. But you know what? 2) Sales/Support.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Convert

NOVEMBER 13, 2023

Ruben de Boer puts this into perspective as an emerging trend among modern organizations: Product-led growth will get experimentation more and more into the product teams. I see this trend happening in many organizations, and I am confident more organizations will follow. One more thing: watch out for those ‘outstanding’ results.

Product 52

Product Lead Ranking A/B testing Sample 52

seo.co

OCTOBER 11, 2021

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the “perfect” blog post. But, let’s look at some high-level stats related to content length that will be applicable: The average 1st result on Google has a length of 1,500 words. Source: Backlinko.

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Hubspot

FEBRUARY 21, 2014

With online channels like social media, email marketing, content marketing, and blogs, in addition to all the conventional fundraising tactics, the fundraiser''s toolbox is growing and the tools in the toolbox are becoming more diverse. The goal of performance measurement is to develop trends of positive performance.

Peer-to-peer 28

Peer-to-peer Tools Advertising Benchmark Tactics 28

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Source: StatCounter Global Stats – Search Engine Market Share Interesting, right?

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Social Media 124

Social Media Media Enterprise Management Top of Funnel 124

Inbox Insight

AUGUST 16, 2020

And with content at the heart of any successful demand or lead gen campaign, the most prolific channels of communication are now online. But knowing what makes buyers tick is essential for getting your content right. And with over 800,000 subscribers using our site, we are able to analyse patterns and trends in key topics.

Work Management 92

Work Management Marketing Management Research Resource Management 92

Moz

DECEMBER 21, 2020

Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. A great produce department could lead to a great rating and great consumer-created content about your market. There is a clear demand trend here for healthy food that should be informing inventory.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Parse.ly

OCTOBER 8, 2019

As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out. It’s hard to argue with that.

Content 71

Content Stats Paid Search Agency Work Management 71