PWB Marketing Blog

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Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management

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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In order to succeed, your content marketing needs superpowers.

Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

While this does make it more difficult to get those organic eyeballs on your business content without coughing up some dough, the move was designed to keep users happy. Social media marketing is only as good as the content behind it.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs ( Source ) TWEET THIS. FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer ( Source ) TWEET THIS. Know B2B social media fact from fiction.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Make all your content easy to share with services like AddThis or ShareThis. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Not creating new and engaging content. I’ve seen research that says 80% of tweets are links to published content. If you’re not constantly creating new content, you’re missing out on getting found online and getting shared.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

It’s nice to retweet other people, share content, and thank people for being fans. But if you don’t have a purpose for being there and aren’t providing valuable content, you’re doomed for failure. Valuable content will attract prospects and ultimately generate demand for your services.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Content should be built around the different stages of the buying cycle.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

We’re in the midst of working on some super-cool sites that pack a ton of great content into a responsive package. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole?

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. Are you one of the 41% of B2B companies acquiring customers through Facebook?

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

While SEO is important, what’s more important is that your customers understand your content. Think about ways you can make your site interactive and your content sharable. More and more business executives are accessing web content on smart phones.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Content from a blogging community is contributed by members and curated by editorial staff.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. This has been a pivotal year in the world of B2B social media.

Optimize Your AdWords Campaigns

PWB Marketing Blog

Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Have you heard about Universal Search? It’s Google’s term to describe their search results.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Companies such as Forbes, CBS, Chicago Tribune, and The New York Times are using the service to distribute their content across the web and on mobile devices.

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Minimize use of Adobe Flash, pages with a lot of images, or dynamically generated content. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Every listing there is content we created. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Content is categorized by topics. PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

New research shows more content means more sales leads. The data showed that companies that generated more content generated more sales leads. And the smart ones are using content to generate leads. They are blogging frequently, following an editorial schedule, and making it easy for others to share their content. They are promoting their content via email marketing and distributing it across social networks.

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog

Facebook Ads: Do They Work?

PWB Marketing Blog

As a blogger, that allows me to give more to my fans through relevant, well thought-out content. Our content didn’t change much, however the increased visibility the ads afforded us allowed us to get further with our Facebook Page.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones. Many factors influence the price of a website.

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How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Dynamically generated content and data hidden behind form submissions. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business.

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” If you know your audience you are likely to know how they will search for content.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

When respondents were asked their top tactic for creating engaging B2B content, 46% cited using a multichannel messaging approach as their most effective strategy.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust