27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Content Marketing Strategy: Five Essential Elements Based on 24 Stats


Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017.

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12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Content Marketing Trends and Stats for 2018 [Infographic]


Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. more diversity of content formats.

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Why Everything Your Customer Touches is Content Marketing


In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization. Content Marketing Marketing Strategy content content marketing content marketing strategy organized content marketing

The 21 Best Content Curation Tools


Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Align Your Content Marketing with the Buyer’s Journey


Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Marketing and Sales Content – Differences That Matter

Marketing Insider Group

What IS the difference between marketing and sales content? The answers will reveal people’s thinking and understanding about “content” in general. Effective sales content is a strategic imperative when […]. The post Marketing and Sales Content – Differences That Matter appeared first on Marketing Insider Group. Content MarketingThis is a good question to ask across your organization.

Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

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How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Content Marketing

The Wikipedia test for content marketing


Good content marketing educates the customer. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand. The company version is a content-free jumble of slogans.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What is structured content?


Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

How to Find the Content Marketing Agency To Seriously Grow Your Business

Marketing Insider Group

Are you trying to find Content Marketing Agency to help you grow your business? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. Content Marketing

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Clearing Up Content Confusion

Navigate the Channel

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content. Content isn’t about selling; it isn’t sales collateral, spec sheets, features & benefits, or anything else that drives the audience to buy.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Develop a Content Marketing Strategy, Not a Plan

Marketing Insider Group

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […]. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group.

5 Reasons to Re-share Your Content on Social Media


Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

The Missing Link Between SEO and Content


Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king is so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t be garbage content. That’s where SEO and content need to intersect, and that’s a critical topic we’ll be addressing in our upcoming webinar with Search Engine Journal.


How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. If you are, your content strategy could face failure in the coming year.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

The Secret to Creating Super Content Easily

Marketing Insider Group

The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group. Content Marketing content creation content strategyI remember reading comic books during my childhood. Yes, some of the best days of life.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content also has a big part to play in business. Content, in all its forms, is big. Content may be big news right now, but there is something missing. Can you do content well?

5 Tips to Infuse More Personality into Your Content


Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Use data to infuse emotion into your content.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Content Pros: Increasing Sales by Decreasing Content


Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Check out the full podcast: Here are a few of our favorite moments: Where do you prioritize your efforts to align content with brand and demand?

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3 insights from intelligent content conference


I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future.

How to Uplevel Your Content Operations

Marketing Insider Group

At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as […]. The post How to Uplevel Your Content Operations appeared first on Marketing Insider Group. Content Marketing

Cognitive content strategy


My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The 7 Characteristics of Great Marketing Content


Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.

Top 10 Content Marketing Articles of 2017

Marketing Insider Group

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. Content Marketing

The Art of Creating Curated Content


Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

Boost Customer Engagement by Building Trust in Your Content


Content Marketing Customer Marketing content marketing customer content customer engagement customer lifecycle customer marketingDo customers trust your brand? Use these 4 powerful strategies to transform average interactions into ones that build customer engagement and trust.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.