How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. This is only a content summary. Visit my website for more content on industrial marketing.].

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. This is only a content summary. Visit my website for more content on industrial marketing.].

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

5 Tips to Get Your Content Shared More Often

Act-On

ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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How Voice Search Is Impacting Content Marketing?

Marketing Insider Group

The post How Voice Search Is Impacting Content Marketing? Content MarketingVoice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month.

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Demand Generation’s Problem with Content Marketing Evangelism

ANNUITAS

I had my heart broken at Content Marketing World in Ohio this week. But then he went and said something that made my Content Marketing kool-aid turn a little bit sour. In one of the opening day keynote sessions, Robert Rose spoke to the “trust” factor in your content and how your audience needs to trust you and trust that you know what you are talking about. When you regularly post quality content to the blog, people will link to it.

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Three Types of Tools to Use for Content Strategy and Planning

Webbiquity

Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively. Like singing, downhill skiing, playing chess, or a thousand other activities, content marketing isn’t difficult to do ; it’s just challenging to do well.

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Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? This is only a content summary.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing

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How to Breathe New Life Into Old Content

Act-On

Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. of developing a content marketing strategy. This is only a content summary.

6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. At Contently, we mapped out the path to content excellence in our Maturity Model.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Create Content for Multiple Personas.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers.

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Marketing 101: What Is Content Marketing?

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing.

Where to Build Your Content Hub

Marketing Insider Group

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. The post Where to Build Your Content Hub appeared first on Marketing Insider Group.

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Content Marketers Accessing the Wings of Motivation

Marketing Insider Group

But, that could result in boredom, especially if you are more interested in getting something done… as a content marketer. The post Content Marketers Accessing the Wings of Motivation appeared first on Marketing Insider Group.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. Longer content posts have nine-times higher […]. Content Marketing eCommerce Retail

27 Actionable Content Marketing Tips [Infographic]

Webbiquity

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky.

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Content type.

What to Do When Great Content Falls Short of Your Content Goals

Marketing Insider Group

There’s a lot of pressure on your content to perform. After all, brands who get content marketing right are known to get 7.8 times the website traffic of those who haven’t yet cracked the content nut. Content Marketing

The limits of content marketing

Biznology

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Content Marketing Limitations to Overcome. Content Overload.

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale