SmartBug Media

OCTOBER 7, 2022

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. You should plan to send: October: 10-12 email/SMS campaigns. November: 30-40 email/SMS campaigns.

SMS 75

SMS Bundling Banners Buyer Personas 75

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Vision6

APRIL 17, 2024

Optimise your Omnichannel Strategy Across Every Stage of the Customer Journey To effectively navigate the intricacies of the customer journey, it is imperative to strategically integrate diverse marketing channels that cater to each stage of the process. A well-timed SMS with the right incentive can help turn a lost sale into a conversion.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

DivvyHQ

MAY 19, 2019

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Despite the popularity of other marketing channels such as email and social media, SMS marketing is alive and kicking in 2019, and we’ve got evidence to prove it.

SMS 68

SMS Relevance Campaigns Tips 68

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Martech

OCTOBER 19, 2023

Marketing improvements Proactively reach out to your contacts on a personal one-to-one basis, if their preferred communication method is WhatsApp, by initiating WhatsApp conversations within contacts, tickets, companies and deals inside HubSpot (beta). Better engage with website visitors by adding videos to your CTA modules (beta).

SMS 122

SMS Bundling Terms and Conditions Opt-out 122

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Marketing Insider Group

AUGUST 6, 2015

The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Here are some other keys to a sustainable content marketing strategy: 1.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. But what are the best apps in the market for this purpose?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

ClickDimensions

APRIL 14, 2023

But how exactly does Marketing Automation help the education sector, given that customer journeys can vary greatly from traditional buying centric ones? Let’s go through three different examples of the power of Marketing Automation for education! Did you know SMS marketing has an average open rate of 98%?

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Anyword

MARCH 16, 2022

Is that the tone of an incoming SMS, or the sound of rising conversion rates? For those who master the art of SMS marketing, it’s both. The Use of Text Messages (SMS) in Marketing. SMS marketing is the creation and sending of text messages to existing customers and general audiences.

Marketing AI 97

Marketing AI SMS Conversion Work Management 97

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

APRIL 4, 2024

SMS Marketing: Do you plan to also send SMS marketing messages ? Streamline your marketing tools by choosing an email platform with an SMS add-on. It’s also worth a look if you do a lot of content marketing or content creation.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Martech

DECEMBER 28, 2022

SMS marketers will have to hold back or get unsubscribed. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. In-store experiences will become more omnichannel.

eCommerce 121

eCommerce CMS Development Marketing AI SMS 121

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

JANUARY 9, 2024

Suggest/generate content personalization for emails and website experiences. Generate content for email, SMS and push notifications. Generate creative for email campaigns. Personalize landing pages on the fly. Assist or write copy for campaigns. Personalize messaging.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing. Drive deeper relationships.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Webbiquity

DECEMBER 20, 2022

SMS marketing. Invest in Video Content and Pre-Event Trailers. Last but not least, keep in mind that content marketing will be at the forefront of your event marketing strategy. Some of the key communication channels to include here are: Email. Direct messaging. Online forums. Social media. Website chat.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

DivvyHQ

FEBRUARY 2, 2022

Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. If you're not on their preferred platform waiting for your customers when they get there, then your competitors will be.

Multi-Channel 133

Multi-Channel Advertising Channels Organization Content Marketing 133

ANNUITAS

FEBRUARY 13, 2024

Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

SmartBug Media

DECEMBER 12, 2022

You can craft excellent content and offers by utilizing an analytics platform, such as Klaviyo , to use the data collected on customers to learn what’s relevant to them. If you have enough information on how they have interacted with your SMS messages and emails to learn what they buy and how much they’re willing to spend, that’s excellent.

SMS 91

SMS Brand Identity Branding Marketing Budget Creation 91

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

SmartBug Media

APRIL 7, 2022

Email and SMS campaigns are two of the best ways to build customer loyalty. Before we jump into the types of email campaigns you should be sending, let’s go over a few best practices in Klaviyo , a marketing automation platform that automates SMS and email marketing. Creating a Campaign in Klaviyo. Events Promotion.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Martech

AUGUST 9, 2023

Here is where SMB marketers are using AI: Social media (52%) Content creation (writing or images) (44%) Email campaigns (41%) Ad targeting (38%) Analytics (35%) Website forms (34%) CRM (30%) SMS/text campaigns (25%) Worth the investment. Companies using AI/automation are finding it a big time saver.

Marketing AI 98

Marketing AI SMB Automation Tools 98

Vision6

OCTOBER 12, 2022

Try sending a combo of email and SMS reminders, however, make sure your text notifications are only sent when attendees are likely to step away from their screens. The post Email Drip Campaigns: The “Secret Sauce” of Content Marketing appeared first on Vision6.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Litmus

OCTOBER 28, 2021

Great marketing keeps ‘the jaguar effect’ in mind. SMS won’t replace email, but they’re a match made in heaven. SMS won’t replace email, but they’re a match made in heaven. But, we have the unique opportunity to leverage our expertise to tap into the power of SMS,” says Stephanie. Watch out for the HIPPO.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86

Webbiquity

JULY 21, 2020

Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. Send² (Send Squared) is a unique AI-based predictive marketing system that helps you determine what email, text, SMS or MMS to send, when to send, and whom to send it to. Send² (formerly AdBase).

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

SmartBug Media

JUNE 22, 2022

When it comes to testing SMS and email flows, every test falls under one category: A/B testing. This is a user experience experiment that marketers deploy to understand how variations of a campaign perform with split audiences. Try the same thing with other features of the content, such as the coupon. SMS versus Email.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

ClearVoice

FEBRUARY 17, 2019

This plugin allows you to set up marketing automation workflows, create and set up signup forms, and even send SMS messages. Reaching your marketing goals just got easier. Get a better idea of the cost for your content plans. See how ClearVoice can help power your content marketing.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. These actions then generate customized results that play out on video screens programmed with compelling interactive content.” The Industry Will Adopt Multimedia Messaging Services (MMS) in SMS Marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

ClearVoice

AUGUST 31, 2020

SMS personalized outreach. While there is a wide array of ways to reach out to your prospective customers or current customers, few of them generate as strong of a response as SMS (short message service, aka text message). SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Marketing Insider Group

APRIL 13, 2017

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. These are all great tools. Referrals are potentially the most valuable.

Word of Mouth 161

Word of Mouth Generation SMS Leads 161