Tomorrow People

JANUARY 24, 2018

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. Let’s start with secret number 1: How to manage the content marketing agency relationship. Ready to get going? Ready to get going? Expectation.

Advertising Agencies 204

Advertising Agencies Paid Search Agency Ad Agencies Planning 204

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Content marketing isn’t stagnant. However, it should do a good job of keeping content securely organized so that any piece of content is accessible at a moment’s notice.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Convince & Convert

OCTOBER 19, 2015

One cannot understand the reasons behind why another person would perform an action on their content until they have been in their shoes and performed action, too. People like this can show you a lot about creating content that speaks to people. What Is Deliverable Content? That’s easy, right? That’s your goal.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

Marketing Insider Group

JANUARY 18, 2021

You can make an SLA between your marketing and sales teams to ensure cross-departmental goals are correctly aligned. Develop key deliverables your marketing team agrees to provide your sales team and sales deliverables for marketing. Marketing department SMART goals. Service-Level Agreement.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

KoMarketing Associates

JUNE 11, 2020

Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Click To Tweet. Click To Tweet.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. Planning and executing on your marketing strategy is one thing when you’re operating solo. How do you align your marketing roadmap with your high-level goals effectively? You break them down.

Planning 300

Planning Work Management Marketing Management Deliverability 300

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Guest post by Joan Guilbert. About the Author.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

PureB2B

APRIL 26, 2016

Attracting business prospects highly involves content marketing , as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. If done right, achieving a high return on investment from your B2B lead generation and content marketing efforts, is very possible.

Top of Funnel 62

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 62

PureB2B

APRIL 26, 2016

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. If done right, achieving a high return on investment from your B2B lead generation and content marketing efforts, is very possible.

Top of Funnel 62

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 62

KoMarketing Associates

FEBRUARY 11, 2020

This is followed by search engine optimization (43%), content marketing (34%) and live events (32%). That being said, statistics suggest that there are still many barriers associated with email marketing. List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Sounds like a lot, right? But luckily, we are here to help. A bookkeeper.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

ClearVoice

OCTOBER 3, 2019

A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. For Chase, setting aside a budget for content marketing every quarter is essential. Content marketing isn’t a box to check.

Planning 82

Planning Content Marketing Paid Search Agency Content 82

Content Marketing Institute

DECEMBER 28, 2017

Marketers, are you selling #marketing as a worthy career? HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Aim for popular AND substantive content. Does your content exhilarate your riders?

Planning 101

Planning Content Marketing Marketing Proposals Content 101

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

Martech

APRIL 12, 2024

Dig deeper: Understanding different product roles in marketing technology acquisition Programs in project management In project management, programs provide a structured approach for managing related projects as a unified entity, supporting broader strategic objectives. They focus on specific deliverables, timelines and budgets.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Here Are 16 Reasons Why.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

SendX

MARCH 18, 2021

You want good email deliverability to reach your intended audience. Purchased email addresses have a low deliverability rate compared to their organically sourced counterparts. It’s not enough for you to build a mailing list. You have to make sure your list is healthy, too. Why it’s Dangerous to Buy an Email Database?

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

SWZD

MARCH 10, 2017

Sometimes in the midst of sales requests, jam-packed campaign calendars, client requests, determining content marketing ROI, data analysis and creative brainstorms, we forget why we do what we do. We rarely ask questions about the purpose behind our comprehensive marketing plans to frame up why we do it all.

Top of Funnel 48

Top of Funnel Marketing Management Content Marketing Planning 48

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ClearVoice

OCTOBER 7, 2019

The agency had to deal with content creation and management workflows that were hard to manage and scale. As Rion Haber , chief marketing officer of 1205 Marketing, said: As an integrated marketing agency, we execute on a wide array of deliverables for our clients. and even hundreds ?—

Advertising Agencies 49

Advertising Agencies Work Management Marketing Management Paid Search Agency 49

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Check email deliverability rates 2. Personalize content (beyond just adding a first name) and make it relevant 3.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

KoMarketing Associates

MAY 8, 2019

DemandMetric in partnership with ReturnPath recently published “The State of Email Engagement” report, and discovered that the majority of email marketers who practice list segmentation (46 percent) say that it is a “good” driver of deliverability.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

PureB2B

APRIL 26, 2016

Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. If done right, achieving a high return on investment from your B2B lead generation and content marketing strategies, is very possible.

Top of Funnel 54

Top of Funnel B2B Marketing Practices Generation 54

Marketing Insider Group

DECEMBER 3, 2020

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

KoMarketing Associates

FEBRUARY 14, 2013

So, without further ado, here are 5 content marketing lessons to be gleaned from Valentine’s Day. Lesson for content marketers. Lesson for content marketers. Lesson for content marketers. Develop distinctive themes for your content and deliver on those themes consistently. Probably not.

Content Marketing 120

Content Marketing Planning Content Paid Search Agency 120

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time. Source: The Content Marketing Institute ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Adhering to the CAN-SPAM U.S.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Failure to comply can result in severe penalties, damage brand reputation, and lead to email deliverability issues as internet service providers actively filter out non-compliant emails. Be ethical about compliance and you are promoting customer trust and best email marketing practices. Regulations such as the CAN-SPAM Act in the U.S.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124