ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. Converged Growth is a new approach to B2B marketing that combines traditional marketing with sales and customer success, orchestrating engagement across pre- and post-sale touchpoints. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, brand activation refers to a specific campaign or event, an isolated experience with the singular purpose of elevating your brand — rather than the general, ongoing process of branding.

Activities 246

Activities Brand Identity Branding Sample 246

ClearVoice

APRIL 30, 2019

Although you’d think with the ubiquity of smartphones and video chat apps that everyone would innately know how to host a video conference, many professionals still flounder. A video conference interview can feel like an audition, with candidates expected to deliver snappy sound bites. 3:10-3:30 – Agency A presents.

Conference 76

Conference Skype Video Marketing Tips 76

Vidyard

MAY 19, 2017

This thought struck me during a presentation by Terrance Kwok, Sales Development Manager at Vidyard, at their Fast Forward virtual conference this year (If you missed it, you can still log-in to watch the session, and you really should.) Kwok showcased the awesome simplicity with which sales reps can prospect with video.

Tools 77

Tools Cold Calling Work Management Marketing Management 77

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Hubspot

MARCH 29, 2018

Candidates might be asked to role-play a client phone call, submit a writing sample, or conduct client research. Even if candidates don’t have formal sales experience, you can establish skill assessment tests that evaluate a candidate’s current skill set and true potential. So why would you hire a salesperson without seeing them sell?

Ideal Customer Profiles 79

Ideal Customer Profiles Sample Outreach Conference 79

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Instead: Make sure you share or get the conference link-up details (a link or a handle, plus app download info). Run through a tech rehearsal.

Conference 63

Conference Video Marketing Practices Personalization 63

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

MAY 25, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Managing yourself. Managing meetings. Matt Heinz: Curly hair.

Top of Funnel 103

Top of Funnel Peer-to-peer Work Management Lock-In 103

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place.

Case Study 89

Case Study Case Studies Work Management Studies 89

Martech

OCTOBER 31, 2023

A sample email. That presents a bit of a quandary because if they’re not getting your emails, how do you send them the information they need when they contact their sysadmin? No — send this account to customer service or sales. Get the sale first. Remember to focus on the benefit to the recipient. Here are some ideas.

Work Management 96

Work Management Marketing Automation Services Marketing Management Deliverability 96

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Outreach

FEBRUARY 13, 2019

There comes a time in every sales engagement conference’s life when they get really, really excited about their speakers and presenters. Anat Shiwak - Global Head of Sales Development and Inside Sales, Okta. Unleash is going to be all about sales engagement, something that Craig and TOPO have made their priority.

Enterprise Management 58

Enterprise Management Sample Lead Ranking B2B Sales 58

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Example 8: Etsy has plenty of digital prints for sale in a variety of different styles. Example 14: Behance has a wide variety of Photoshop brushes for sale.

Examples 91

Examples Product Work Management Marketing Management 91

Hubspot

APRIL 13, 2021

With more information at your disposal, you can understand the marketplace and get a better sense of the questions you'll need to ask as you move forward in the procurement process. Instead of casually emailing a sales rep and asking for information, creating RFI documentation will ensure that you get exactly the information you need.

RFI 84

RFI RFP Marketing Proposals Vendors 84

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar, live stream, or social media chat. How many times have you attended this conference? How helpful was the content presented at the event? Sample questions include: What company/brand do you prefer?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Litmus

FEBRUARY 20, 2019

Litmus Live speaks to all aspects of the email creative process: Design, code, strategy, planning, workflow, and analytics, and more. If you’ve never presented before…. We’ll help you craft an engaging presentation and answer all your burning questions about how to get past the stage fright and deliver an awesome presentation.

Marketing Proposals 55

Marketing Proposals Conference Burn Rate Sample 55

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Reputation management. Step 1: Get started .

Work Management 117

Work Management Marketing & Strategy Marketing Management Demographics 117

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

markempa

OCTOBER 21, 2010

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar , live stream, or social media chat. How many times have you attended this conference? How helpful was the content presented at the event? Sample questions include: What company/brand do you prefer?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Offer a free sample. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Digital surprise. The Bushwick Birkin.

Brand Identity 92

Brand Identity Branding Viral Marketing Ideal Customer Profiles 92

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has emerged in a highly eclectic fashion.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. No sales pitches or talking heads here! You know that. Your peers know that.

Peer-to-peer 49

Peer-to-peer Conference Network Marketing Sample 49

Convert

SEPTEMBER 13, 2021

The price tag and the way you display your product prices can make or break sales. They also assert it’s very difficult to get a statistically significant sample size to accurately test shifting consumer preference. If there’s one thing you can count on, it’s that the way you present your pricing impacts conversions.

Pricing 64

Pricing Price eCommerce Case Studies 64

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Drivers of content marketing. Nothing is left to chance.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

chiefmartech

FEBRUARY 7, 2016

I made a passing reference to this when announcing the upcoming MarTech conference , but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. So what does this have to do with marketing?

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Salesforce Marketing Cloud

FEBRUARY 6, 2024

On the surface, sales seems like a simple concept: One person buys something from another. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Hinge Marketing

NOVEMBER 8, 2016

Every fall, a few hundred executives from engineering, environmental and architecture firms across the country meet at the Growth & Ownership Strategies Conference to discuss growth and AE marketing trends — and how to apply them to their own firms to enhance their position in the marketplace. The takeaway? Why is visibility so important?

Top of Funnel 78

Top of Funnel Brand Identity Branding Generation 78

Vidyard

JULY 18, 2017

It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message. Sales Professionals. As a marketer myself, I’ve seen first-hand how powerful video can be for engaging audiences. Customer Experience Teams.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. It's listening to someone rattle off vanity metrics.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Paul Gillin

JANUARY 17, 2012

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re We’re a century-old company founded on the principles of collaboration, but now we’re worldwide, said Jeff Berg (left), IT eBusiness Architecture and Development Manager. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Attendify

SEPTEMBER 28, 2019

Your beachfront conference venue might be exceptional. Ian Altman has provided helpful tips on the top ways speakers can engage audiences before, during and after their presentations. Did an attendee tell you in the concession line that she really liked the keynote presentation? What we mean by “event data”. Event data!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Canadian Marketing Association

MAY 2, 2018

conference as one of those times. Personalization is another important theme that bubbled up in many of the keynote Shoptalk presentations. Through this process, the retailer is able to create personas and then deliver relevant product recommendations, product introductions, samples and more. Nike is another example.

Privacy 48

Privacy Loyalty Analytics Barriers 48

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? They always do.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. Length: How will you fit training into your and/or your sales team’s schedule? Length: Half-day.

Sales Management 101

Sales Management Budget Programs Training Work Management 101