MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Focus on B.A.N.T. Budget, Authority, Needs, Timelines) Using B.A.N.T. budget, authority, needs, timelines — as a framework helps you assess a lead’s potential to become an SQL in a more definitive way. Does the lead have the budget for your product?
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