Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. Today I’ll do that.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Here’s a straightforward comparison: GPT-4 Image Source: Klippa Advanced Capabilities: GPT-4 is a big step up in AI, understanding and creating language better than before.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

SmartBug Media

JANUARY 3, 2019

I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. A survey can uncover gaps in strategy and identify potential areas of need before problems arise. Sample Questions to Ask in Sales Surveys. Just click play below.

Customer Surveys 72

Customer Surveys Content Sample Inbound Marketing 72

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Velocity Partners

JANUARY 24, 2024

The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology.

Peer-to-peer 116

Peer-to-peer Tools Comparison Advertising Benchmark 116

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? A survey from Gartner reports that 64% of sales reps are more likely to follow up on marketing-qualified leads (MQLs) if the qualification criteria is agreed on in advance. No guesswork, no gut instinct — it’s all in the numbers.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

MARCH 31, 2015

45% of survey respondents indicate social media is not a factor in vendor selection. Are you measuring performance metrics such as time on site, exit rates, and certainly ties to lead generation with blog posts in comparison to other web pages and sections of website? 46% indicate a corporate blog is not a factor in vendor selection.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

JULY 6, 2020

FocusVision surveyed 243 marketers to understand the role and types of content used during the buyer’s journey. This was followed by product comparisons (65%) and product success stories (60%). This indicates that customers and prospects are still heavily engaging with B2B marketing content as a whole.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Martech

FEBRUARY 8, 2024

Professionals trust search engine results and comparison websites less. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! That kind of tracking is going away. (I

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. We saw that come through in the survey responses. For comparison, a lack of financial resources came in as the biggest challenge for the second-largest share of respondents.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Webbiquity

AUGUST 4, 2020

A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Top Rank Marketing

SEPTEMBER 22, 2023

.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Hubspot

OCTOBER 3, 2018

In comparison, companies not on the list reported a 6% increase. To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%.

Customer Surveys 73

Customer Surveys Customer Satisfaction Training Fulfillment 73

Martech

JANUARY 18, 2024

The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report ( registration required). Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

DECEMBER 29, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Buyers aren’t only shopping for gifts. We’d like to know how it’s been for you.

Top of Funnel 105

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 105

Exo B2B

MAY 29, 2023

.: once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Prepare questionnaires and questions Next, you’ll need a survey tool. Among the best-known are SurveyMonkey and Zoho Survey. Weaknesses of satisfaction surveys: typically, extremes will stand out.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. You can ask them for feedback (via surveys) and reviews. To get the most out of your surveys, ask hard-hitting questions like: Can you describe your main goals?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

sagefrog

APRIL 16, 2024

Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. You’ll also need to develop content that addresses the needs you’ve identified in the buyer’s journey stages, focusing on education, comparison, and decision-making support.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Customer Experience Matrix

MARCH 4, 2018

The assumption that cloud-based technology is synonymous with advanced martech is debatable but, then again, the survey was sponsored by Adobe. The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.) On the other hand, a survey from Aspect found that U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Biznology

AUGUST 18, 2021

By comparison, Norway, Germany, and most other European countries saw a significant increase of women in the workforce and are now closer to 85-90% participation. The answer from my 186 interviews and survey of 1,500 high achieving women revealed that a toxic workplace culture was the reason the vast majority left. I wondered why….

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. B2B buyers, on average, consume around 13 pieces of content during the journey, per a survey report from FocusVision. Quality of conversions links to the quality and consistency of your content.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

SEPTEMBER 11, 2019

Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy. However, B2B marketers seem to be hitting the mark when it comes to offering gripping content, overall.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

Outgrow

APRIL 18, 2024

In comparison, a lower open rate may suggest room for improvement in capturing your readers’ attention. According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. Survey Your Audience Send a brief online survey with 1-3 questions to gauge the topics your readers are most interested in.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

KoMarketing Associates

SEPTEMBER 6, 2019

In a year-to-year comparison, time to consume requested content has gone down by 26 percent among Consultants, and 25 percent among Executive VPs. The CMO Survey conducted in February 2019 revealed that the budgets of B2B product marketers are expected to increase 8.5 B2B Marketing Budgets on the Rise.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

JUNE 11, 2019

In a year-to-year comparison, time to consume requested content has gone down by 26 percent among Consultants, and 25 percent among Executive VPs. The CMO Survey conducted in February 2019 revealed that the budgets of B2B product marketers are expected to increase 8.5 B2B Marketing Budgets on the Rise.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Only B2B

JULY 21, 2022

In comparison to static content, interactive content is more successful in generating leads. Polls and Surveys. One of the most economical methods of getting leads is through surveys. Additionally, surveys are a terrific sort of content for quickly and easily acquiring large amounts of data. Here’s why. Engagement.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

In comparison to static content, interactive content is more successful in generating leads. Polls and Surveys. One of the most economical methods of getting leads is through surveys. Additionally, surveys are a terrific sort of content for quickly and easily acquiring large amounts of data. Here’s why. Engagement.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Screenshot Example of Keyword Theme Visibility.

Google 257

Google CTR Landing Pages Keywords 257

Martech

OCTOBER 31, 2022

By comparison, only 17% of those who feel their stack provides poor or very poor support do this. The survey, from Demand Metric, a global research and advisory firm, and marketing metrics solution provider Integrate , is based on 539 responses collected in September of this year. .

Marketing Budget 96

Marketing Budget Budget Programs B2B Marketing B2B 96

Hinge Marketing

AUGUST 20, 2020

The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers. In the survey, buyers displayed a high level of acceptance for non-hourly billing arrangements.

Business 174

Business Marketing Management Pricing Price 174

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? This year, by comparison, only 29.5%

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100