DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com Note: All company and product names contained herein are the property of their respective owners.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Madison Logic

MAY 24, 2023

Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. Their predictive models rely on thousand of “company-level indicators.” Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Sprout Social

OCTOBER 23, 2018

Companies tap into the $6.48 Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

DealSignal

JUNE 26, 2019

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com. Note: All company and product names contained herein are the property of their respective owners.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

QuanticMind

OCTOBER 9, 2023

lift in purchase intent, a 75% uplift to margin, and a 3.8x Get Hyper-Personalized With research revealing that companies excelling in personalization generate 40% more revenue than average players, the importance of getting granular with your audience segmentation and targeting cannot be understated.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

NuSpark Consulting

JULY 2, 2010

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Vizu is a company that understands the relationship of banner campaigns and branding. Key metrics they track are brand awareness, product preference, then purchase intent.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Madison Logic

JANUARY 13, 2022

The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Nuvi

DECEMBER 8, 2021

Actions are important because they signal someone’s purchase intent. Reputation (formerly Reputation.com), creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs.

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Vidyard

MARCH 9, 2015

What you need is a channel that has multiple ways to learn more about you, your company, and your offering with ample opportunities to convert. Press play. Then press “R” I’ll wait. But YouTube is no distraction-free zone, and it’s easy to lose potential customers down the video abyss.

Video Marketing 51

Video Marketing Paid Search Agency Digital Marketing Funnels Advertising Funnels 51

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Know Your Buyers Need for Speed.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Golden Spiral

FEBRUARY 12, 2019

Phrases such as purchase-intent targeting, influencer marketing , and chatbot-powered marketing threaten to send you into a tailspin. Among tech companies, adoption of video marketing is expected to jump from 49% in 2018 to 68% in 2019!” But you press on, reading about all the things you’re not doing.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Albacross

OCTOBER 2, 2018

In this article, we break down what exactly is a reverse IP lookup, and share how you can use this to generate more leads for your company. Here’s how it works: When companies register a new domain name, they have to provide the registrar with their contact details. Your site visitors’ company revenue. You’re at the right place.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Harvard Business Review Press.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

ClearVoice

MAY 19, 2022

SEO experts would be hard-pressed to call that cloud of related content a topic cluster without a pillar page to hold it all together. For example, here’s a 10x content pillar page from Olive & Company : Image Source: OliveAndCompany.com. Image Source: SearchEngineJournal.com. The product or service pillar page.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Albacross

OCTOBER 2, 2018

In this article, we break down what exactly is a reverse IP lookup, and share how you can use this to generate more leads for your company. Here’s how it works: When companies register a new domain name, they have to provide the registrar with their contact details. Wondering how reverse address lookup technology works? Image source.

Lead Scoring 58

Lead Scoring Lead Ranking Sales Qualified Leads Domain 58

Single Grain

MARCH 29, 2023

Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

AUGUST 3, 2021

Hulu is an American video streaming platform owned by the Walt Disney Company. Pause ads are displayed when the viewer presses pause when watching the content. You have a video production team, or you can afford to hire a result-oriented video production company to create your video ads according to the technical specifications.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Madison Logic

DECEMBER 14, 2021

ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. ML Platform customers using ML Insights are able to identify the best companies to engage, and the content most likely to accelerate conversions. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Mailmunch

MAY 24, 2021

By writing about different ways in which clients use the app’s features, then displaying the maps they have created, this company does an excellent job of showing off the versatility of its product. Zoom does this well, having filmed testimonials from companies such as Uber, Zendesk, and 20th Century Fox. Source: mindnode.com.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Standard

OCTOBER 15, 2018

Research published in early 2018 by IBM’s Institute for Business Value found that among the CMO’s most pressing mandates was increased responsibility for managing the end-to-end customer experience —including exerting influence over departments outside marketing, like sales and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

SEPTEMBER 22, 2023

You may do a little bit of research, but because your problem is so pressing, you won’t take long. An example might be purchasing a pharmaceutical drug. Purchase Intent: This stage is still relatively distant from purchase intent. Other products or services will require much more education. effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

FEBRUARY 17, 2020

Now, take a look at this visual representation of how many B2B companies are using content marketing. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 22 Companies Dominating the World With Content Marketing Campaigns. That's an awful lot of competition, isn't it?

Paid Content 140

Paid Content Examples Brand Identity Branding 140

chiefmartech

JANUARY 25, 2017

Marketers need to understand what those issues are and how they relate to each company’s own needs. Third, there are many more marketing systems in use, making the need for unified customer data more obvious and more pressing. Examples include purchase intent, local weather, and stock portfolio values.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Aberdeen

NOVEMBER 22, 2019

Last week, I attended Dreamforce — Salesforce’s annual user event that brought more than 170,000 users, partners, analysts, press and others together in San Francisco. But companies today need more than just customer data to manage customer experiences in a seamless manner. How Tableau Fits into the Broader Picture.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16

Contently

MARCH 3, 2021

Brands are not only competing with their competitors for consumer attention, but also every individual content creator and media company on earth. And when companies did invest in it, they weren’t always sure how to package their content, which led to trust issues. Social impact storytelling drives purchase intent.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Predictive intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52