Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. Their predictive models rely on thousand of “company-level indicators.” Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Madison Logic

JANUARY 13, 2022

The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Well, they can. And they will.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Predictive intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52