Why Companies Are Failing to Grasp the Digital Customer Experience

Contently

In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.

Trending Sources

6 Social Media Publishing Best Practices

Modern Marketing

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. And global companies need to take multiple time zones into account.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

9 Keys To Brand Publishing Success

B2B Marketing Insider

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising.

Medium for Publishers: What Media Companies Should Know

Hubspot

And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity?

How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. While U.K. and U.S.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

B2B Blogging Gets Publishing Discipline

Paul Gillin

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#.

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Before you publish a blog post or send a tweet, run the content by several people at your company.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. Regardless of your role in our company, you can participate.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. R/GA is the first company to go the opposite way.”

Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” You have the best solutions for your customers’ problems!

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

That deck from the account managers may be riddled with errors or stray from the company’s signature voice. Customer success. Regardless of industry, it’s critical for companies to master search. The same mindset applies for some tech-focused B2C companies.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging?

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Publish or Perish and What It Means For CMOs

Modern Marketing

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.

Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Do you have any plans to publish it in English?

Trends come together to diminish the need for company apps

grow - Practical Marketing Solutions

But things change and we all have to face the music … even when it’s your company’s smartphone app. It wants to be a news publisher and rake in all that revenue, but doesn’t want the responsibility of being a news publisher. By Mark Schaefer.

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?

Five companies with a human social media presence

grow - Practical Marketing Solutions

Our customers want to relate, be accepted and be noticed. The company is one of the few that is effectively integrating their paid advertising presence with social media connection. brings the company to life and creates opportunities for social sharing and covnersation.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Unsupervised Content Publishing. This is especially important after an employee who had access leaves the company.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. Traditionally, the marketing function within most B2B companies is focused on demand generation,” says Mr MacMillan.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience?

5 Strategies to Build Customer Relationships Through Content

bizible

What exactly a company provides and its details are mainly delivered through content. As you learn the answers to these questions, it makes it easier to determine how often to publish content and which channels receive the most engagement.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. When you first start publishing content, it might feel like you are simply tossing it into the wind. and it is “unedited” by its parent company Facebook.

How Often Should Companies Blog? [New Benchmark Data]

Hubspot

Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog?

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

Am I a personal brand or a company brand? In today’s legal environment, you probably can’t take your customers, your ideas, your software or anything else with you if your employment would end. The post Personal brand or company brand?

10 Outstanding Twitter Feeds By B2b Publishers

Hubspot

This global conversation among people, companies, brands, and industries is reshaping how B2B publishers communicate. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter?

How Can Publishers Reach and Engage Millennials?

Hubspot

Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. Media companies can tap into this behavior by forming strong relationships with their readers.