Heinz Marketing

MARCH 5, 2022

Storytelling through social media, the rise of live streams, and providing audiences with what they want through omnichannel are all examples of these exciting trends. Where Community Really Matters #HelpUkraine. Heinz Marketing believes that in any community, it’s the “communing” that’s so powerful.

Communities 110

Communities B2B CMO Work Management 110

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Communities 141

Communities Social Media Storytelling Media 141

Content Marketing Institute

DECEMBER 14, 2021

But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute. Here are the top 10 takeaways.

Communities 104

Communities Content Marketing Storytelling Content 104

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Sword and the Script | B2B

MAY 16, 2023

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

Storytelling 71

Storytelling B2B Marketing B2B Wikipedia 71

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Contently

JUNE 29, 2021

The series spanned everything from this fascinating story about a Dell Technologies employee making face shields at home to this fantastic feature on how a new wave of telehealth access was helping address the needs of the LGBTQ community. “The telehealth story is one of my favorites,” Westbrook said.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Brand Identity Branding Work Management 52

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 84

Communities Work Management Thought Leadership Design 84

Stevens & Tate

APRIL 7, 2021

This is where brand storytelling comes in. Brand storytellin g involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1. That’s it.

Storytelling 69

Storytelling Examples Brand Identity Branding 69

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Stevens & Tate

MAY 12, 2021

This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. The following are five brand storytelling examples that you should use as inspiration to help create and drive your own brand story: 1.

Storytelling 64

Storytelling Examples Brand Identity Branding 64

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 164

Storytelling Paid Search Agency Companies Forrester 164

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. What would these communities look like?

Marketing AI 108

Marketing AI Storytelling Content Budget Programs 108

Convince & Convert

MARCH 5, 2015

The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 136

Communities Creativity Storytelling Case Study 136

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post? Sign up for our emails here.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Marketing Insider Group

MARCH 21, 2023

In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable. Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. What is brand storytelling? Why is brand storytelling important?

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

JANUARY 26, 2016

Successful marketing needs to be able to create a purpose, a community and […]. The post Purpose And The Power Of Brand Storytelling appeared first on Marketing Insider Group. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore.

Storytelling 100

Storytelling Brand Identity Branding Communities 100

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Marketing Insider Group

APRIL 15, 2024

They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Biznology

OCTOBER 13, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market. Enabling employees to be brand storytellers.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing. Build a community.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

EveryoneSocial

MARCH 10, 2020

Yet, even after realizing the value of communication in the workplace, organizations still face many challenges when begining to explore building an internal community. Below you’ll learn: Types of Communication in the Workplace Workplace Communications Statistics How to Build An Internal Community.

Communities 91

Communities Ad Building Work Management Statistics 91

Convince & Convert

DECEMBER 9, 2015

Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The Arizona Storytelling Project, for which she won the National Headliner Award for Journalistic Innovation. Why storytelling is a lot like cooking. The Moth Podcast.

Storytelling 91

Storytelling Communities Consulting Resources 91

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. But instead, the B2B tech company seeks out impactful stories from humanitarian orgs, green startups and community-based programs to showcase its stated purpose: “Help the world run better and improve people’s lives.”. The customer testimonial. The employee culture video.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 84

Video Marketing Marketing Strategy Marketing & Strategy Planning 84

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. The influencer community is tightly knit. But what does it mean?

Paid Content 69

Paid Content Communities Positioning Campaigns 69